Friday, 11 February 2011

Breaking news from Brand Republic - Nokia, Thomson Reuters, NI, Howard Schultz, Absolute Radio

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Nokia jumps from 'burning platform' and forges alliance with Microsoft
Nokia jumps from 'burning platform' and forges alliance with Microsoft
by Ed Owen
11 February 2011, 09:20AM
Nokia is turning to a strategic alliance with Microsoft to compete against rival smartphone manufacturers and is splitting its operations into two divisions.
Thomson Reuters to make jobs cuts in 2011
Thomson Reuters to make jobs cuts in 2011
by Arif Durrani
10 February 2011, 08:26PM
Thomson Reuters, the global news and information provider, is preparing to make hundreds of job cuts across its global Markets division, following a 7% drop in underlying profit in 2010.
NI fails to get trading initiative off the ground
NI fails to get trading initiative off the ground
by John Reynolds
11 February 2011, 09:05AM
News International has failed to roll out its new cost-per-thousand newspaper trading initiative, despite earmarking a start date of July 2010 to media agencies.
Starbucks chief Schultz to lend expertise to Groupon
Starbucks chief Schultz to lend expertise to Groupon
by Katherine Levy
11 February 2011, 09:00AM
Groupon, the online collective purchasing service, has appointed Starbucks global chief executive Howard Schultz to the company's board of directors.
Absolute Radio to bring back Faces for Radio campaign
Absolute Radio to bring back Faces for Radio campaign
by Mark Banham
11 February 2011, 08:30AM
Absolute Radio is to launch the latest wave of its "Faces for Radio" marketing campaign at the end of the month, with print, outdoor and digital activity, including a takeover of the MSN homepage.
BBH founding partner Martin Smith joins RedRoute as chairman
BBH founding partner Martin Smith joins RedRoute as chairman
by Sara Kimberley
11 February 2011, 08:00AM
Martin Smith, Bartle Bogle Hegarty (BBH) founding partner and former Grey chief executive, has taken up the post of chairman at communications agency RedRoute.
Trading Places: this week's people moves
Trading Places: this week's people moves
by Susan Billinge
11 February 2011, 08:30AM
The Guardian's Tim Brooks proves that no-one is safe from the axe while Tom George and Steve Hatch are promoted at MEC, in BR's weekly round-up of advertising, marketing and media industry moves.
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Intelligence
Smartphone success: Android and the early-adopter love affair
Smartphone success: Android and the early-adopter love affair
by Maurice Fyles
08 February 2011, 08:00AM
While we are not yet a nation of smartphone owners, we are certainly heading that way, with buzz increasing around Google's Android operating system in particular, writes Maurice Fyles, associate director at ICM Research.
Can online music services make money?
Can online music services make money?
by Alex Blyth
07 February 2011, 12:23PM
As BSkyB's Sky Songs plays its last tune, Media Week analyses whether online music services have a sustainable business model in a market where consumers are 'fickle and spoilt for choice'
The death of the brand website?
The death of the brand website?
by Stuart Derrick
02 February 2011, 12:00AM
Today's consumers are most likely to interact with brands via social networks. So, what does this mean for brand websites? asks Stuart Derrick.
Think BR

Agencies be warned, the VAT man is coming

If you are providing direct mail to a client, you'd better watch out for a massive tax bill, writes the IPA's Alex hunter.



Also in the news
Euro RSCG to open social media unit
by Matt Williams, 10 February 2011, 11:30AM
Halifax creative pitch reveals threat of video-sharing sites
by Matt Williams, 10 February 2011, 11:00AM
Lebedev's i to publish debut ABC figure of 130,000
by John Reynolds, 10 February 2011, 12:38PM
Gocompare goes sci-fi for latest ad
by Sara Kimberley, 10 February 2011, 03:40PM
Peter Buchanan takes role to raise radio creativity
by Ian Darby, 10 February 2011, 11:25AM
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