Wednesday 23 February 2011

Digital PM - Google, Lynx recruits Kelly Brook, Goal.com sold, Turner online sales

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Google donates $2.7m for IPI to explore future of news
Google donates $2.7m for IPI to explore future of news
by Arif Durrani
23 February 2011, 03:31PM
The International Press Institute (IPI), the global organisation dedicated to the protection of press freedom, has been awarded $2.7m by Google to help fund a digital news project in Europe, the Middle East and Africa.
Lynx recruits Kelly Brook for Excite digital campaign
Lynx recruits Kelly Brook for Excite digital campaign
by Mark Banham
23 February 2011, 12:41PM
Unilever deodorant Lynx is to launch digital activity by TMW featuring model Kelly Brook, as part of its "Even angels will fall" campaign for its Excite variant.
Perform challenges Sky with Goal.com acquisition
Perform challenges Sky with Goal.com acquisition
by Daniel Farey-Jones
23 February 2011, 03:44PM
Perform, the online sports media and ad sales specialist, has expanded its reach with the acquisition of internationally popular football website Goal.com for an undisclosed sum.
Turner Media takes online display sales back from AOL
Turner Media takes online display sales back from AOL
by Mark Banham
23 February 2011, 04:23PM
Turner Media Innovations, the advertising and media consultancy arm of Turner Broadcasting, is to bring its online display ad sales in-house, dropping AOL UK, which has handled the account since 2008.
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Also in the news
Traditional media owners start to dominate online
by Arif Durrani, 23 February 2011, 08:00AM
Eight things you need to know about Mobile World Congress
by George Nimeh, 23 February 2011, 12:00AM
Havas boosts digital team with ex-Starcom exec Graham
by Arif Durrani, 23 February 2011, 08:30AM
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