Breaking news from Brand Republic - FT, Lida, Google, Unilever, brandjacking, Everton FC, JCDecaux

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news FT iPad app nears half a million downloads by John Reynolds 04 February 2011, 08:44AM The Financial Times iPad app is nearing 500,000 downloads in just over six months and is gaining on the total downloads of its sister iPhone app, according to the publisher. Lida raids Draftfcb for creative team by Sara Kimberley 04 February 2011, 09:01AM Lida is expanding its creative department by hiring a new team from Draftfcb. Google to launch paid-for analytics package by Sarah Shearman 03 February 2011, 03:40PM Google is preparing to roll out a paid-for enterprise-level analytics tool this year to compete with the likes of Adobe's Omniture and IBM's CoreMetrics, according to sources. Unilever's Polk champions bigger marketing budgets by Loulla-Mae Eleftheriou-Smith 04 February 2011, 09:25AM Mike Polk, president of food, home and personal care at Unilever, has said that the company will continue the trend of increasing its marketing and advertising investment to fuel its brands. 'Brandjacking' sites take 28% of branded search terms by Ed Owen 04 February 2011, 09:23AM Sites offering counterfeit versions of major sports brands' products have taken some 28% of search terms, pushing up prices for legitimate goods, according to new research. Everton FC retains Rippleeffect to digital account by Sarah Shearman 04 February 2011, 09:12AM Everton Football Club has reappointed Rippleeffect as its digital agency ahead of the relaunch of its site Evertonfc.com next year. JCDecaux launches direct sales team by Maisie McCabe 04 February 2011, 09:15AM JCDecaux, the outdoor media owner, has set up a team led by former CBS Outdoor director Maria Clark, as director of business development, to drive direct sales across roadside, rail, retail, digital and airports. Print advertising declines add to NYT Co woes by Katherine Levy 04 February 2011, 09:06AM The New York Times Company, publisher of The New York Times and the International Herald Tribune, has reported a 26.1% drop in net income for Q4 as the US press advertising market remains "volatile". Trading Places: This week's people moves by Staff 04 February 2011, 08:48AM A hectic week combining a creative merry-go-round, new start-ups and agency restructures, as BR rounds up the industry moves in advertising, marketing and media. Paper Round (4 February) - Which clients are advertising in the national press? by Sarah Johnson 04 February 2011, 09:05AM Supermarkets wheel out the weekend shopping deals across today's papers while price comparison is the strategy of choice. Adland The UK's biggest advertising, media and digital agencies, mapped.  View the map  Intelligence Unilever chief Keith Weed: 'Measuring social media is a big issue for us' by Atifa Silk 03 February 2011, 11:00AM Keith Weed, the man in charge of the world's second-biggest adspend as chief marketing officer at Unilever, talks to Atifa Silk about engaging content and the growing importance of the mobile platform. The death of the brand website? by Stuart Derrick 02 February 2011, 12:00AM Today's consumers are most likely to interact with brands via social networks. So, what does this mean for brand websites? asks Stuart Derrick. Generation 62.0: Digital planning for an aging population by Richard Morris 31 January 2011, 08:30AM Older people aren't just going online to check their bank accounts; they're also getting social and playing games, writes Richard Morris, deputy managing director at Carat. Also in the news Mindshare rejigs EMEA management by Jeremy Lee, 03 February 2011, 11:10AM Albion and Adam & Eve top AAR's new-business tables by Ian Darby, 03 February 2011, 11:25AM McCann restructures in Europe and London by Campaign staff, 03 February 2011, 08:00AM Tesco and Capital FM top BR app chart by Staff, 03 February 2011, 02:30PM Volkswagen kicks-off ad review by Anne Cassidy, 03 February 2011, 08:00AM Latest Blog Entries Bankers bonuses need re-branding Hugh Salmon, 04 February 2011 Do Google Offers & Groupon make loyalty schemes irrelevant? Chris J Reed, 04 February 2011 Santander has its cake and eats it with McLaren F1 deal Alex Brownsell, 03 February 2011 Olympic Promotions: Plenty of opportunities if you know where to look Chris Baldwin, 03 February 2011 Why advertisers should support i newspaper Dominic Mills, 03 February 2011 Supporting businesses is not a luxury Ben Hughes, 03 February 2011 Latest jobs ACCOUNT DIRECTOR - Drinks - BTL agency - £42-45K - LONDON Recruiter Judi Patton Salary £42K-£45K Location LONDON easy reach of London Bridge CRM Executive Recruiter Direct Recruitment Salary £25k + bens Location London Board Account Director - London Recruiter Dynamic New Alliances Salary Up to £70K Location Ecommerce Sales Account Manager Recruiter Propel Salary £28000 - £30000 per annum + Bonus Location London Publisher Development Manager Recruiter ValueClick Salary £27K (OTE: £34K) per annum Location London, Putney (SW15 2SH) Senior Account Manager Recruiter The Blueprint Salary £35000 - £40000 per annum Location London Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders