Thursday, 17 February 2011

DM Bulletin from Brand Republic - Westfield, An Abundance, Royal Mail, O2, Google

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Westfield kicks off customer relationship marketing pitch
Westfield kicks off customer relationship marketing pitch
by Matt Williams
17 February 2011, 11:45AM
Westfield, the UK shopping-centre owner, is looking for an agency to handle its customer relationship marketing business.
Phillips and Ward to launch An Abundance direct agency
Phillips and Ward to launch An Abundance direct agency
by Sara Kimberley
17 February 2011, 10:45AM
Amanda Phillips, the former chief executive of Proximity London, has joined forces with the former Partners Andrews Aldridge managing partner Chris Ward to launch a direct marketing agency called An Abundance.
Royal Mail gets go-ahead for bulk mail price rise
Royal Mail gets go-ahead for bulk mail price rise
by Daniel Farey-Jones
17 February 2011, 09:50AM
Direct mailers can expect Royal Mail to raise prices in May after the postal regulator agreed to a range of measures to safeguard the universal service and give Royal Mail more commercial freedom.
O2 seeks agency to handle B2B DM account
O2 seeks agency to handle B2B DM account
by Sara Kimberley
17 February 2011, 12:00AM
O2 is looking for an agency to handle its business-to-business direct marketing account. The mobile telecoms company has approached a number of agencies directly as it aims to ramp up its B2B activity, which has declined in recent years.
Google calls ad agency pitch to allay privacy concerns
Google calls ad agency pitch to allay privacy concerns
by Matt Williams
17 February 2011, 08:00AM
Google has kicked-off a review to find an agency to handle a major pan-European advertising project that aims to portray its brand as safe and trustworthy.
Facebook poaches global ad sales chief from Microsoft
Facebook poaches global ad sales chief from Microsoft
by Mark Banham
16 February 2011, 03:46PM
Facebook has poached Microsoft's vice-president of ad sales, Carolyn Everson, handing her the role of vice-president of global sales.
Liberty appoints dbg to drive email marketing
Liberty appoints dbg to drive email marketing
by Sarah Shearman
14 February 2011, 08:00AM
Liberty, the London department store, has appointed dbg, the data marketing services company, to deliver its email marketing programme in the UK.
Revolution cover feature: The web gets rules
Revolution cover feature: The web gets rules
by Adam Woods
15 February 2011, 12:00AM
Regulators have finally recognised that the internet needs policing in order for consumers and brands to thrive online, writes Adam Woods
TMW wins Pimm's digital account
TMW wins Pimm's digital account
by Sara Kimberley
11 February 2011, 11:40AM
Diageo brand Pimm's has appointed Tullo Marshall Warren (TMW) to handle its digital account after a competitive pitch.
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