Wednesday 9 February 2011

Marketing Daily - McDonald's moves into shared meals; plus Sainsbury's Energy, Nokia, Reckitt Benckiser and Adwatch

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Breaking news from Marketing
 
Breaking news from Marketing February 2011
 
Latest News
 
McDonald's to move into shared meals
John Reynolds,
09 February 2011
 

McDonald's is making its first foray into shared meals in the UK...
McDonalds: unveils Chicken McNuggets ShareBox today
 
 
Sainsbury's introduces in-store Energy Centres
Ed Owen,
09 February 2011
 

Sainsbury's is to roll out branded Energy Centres within its bigger supermarkets,...
Sainsbury's: launching Sainsbury's Energy brand with British Gas
 
 
Nokia CEO does hatchet job on own company, according to leaked memo
Ed Owen,
09 February 2011
 

A leaked memo claimed to have been written by Nokia's chief executive...
Nokia: criticised in memo claimed to come from chief executive
 
 
French Connection to launch Facebook store
Sarah Shearman,
09 February 2011
 

French Connection is to follow Asos and launch a dedicated Facebook store...
French Connection: 'this is the woman' campaign
 
 
Cillit Bang maker flags up marketing investment as boost to performance
Loulla-Mae Eleftheriou-Smith,
09 February 2011
 

Reckitt Benckiser (RB) has reported a 13% lift in pre-tax profits, although...
Reckitt Benckiser: reported a 13% lift in pre-tax profits
 
 
Adwatch 9 Feb - Top 20 recall: Innocent yet memorable?
Steve Hastings, Planning partner, Isobel,
08 February 2011
 

Tongue-in-cheek humour shows the Innocent drinks brand is still burnishing its child-like...
Innocent's execution overcomes the brand's loss of innocence
 
 
 
Also in the News
 
Lucozade launches football campaign
Loulla-Mae Eleftheriou-Smith,
09 February 2011
 
20th Century Fox appoints Green as marketing chief
Ed Owen,
08 February 2011
 
Andrew Walmsley on Digital: What the smart money is on
Andrew Walmsley,
09 February 2011
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Google and Bing - handbags at dawn
Matthew Oxley, head of search, Gravytrain
 

By now you've probably read, or heard about, the recent storm about Bing "copying" search results from Google. Regardless of...
 
 
Marketer of the year goes to... the finance director at Bensons for Beds
Jeremy Lee
 

The growing and damaging influence of the finance director upon a company's marketing department is a common complaint.   They...
 
 
Why the real research truths are unspoken
Sue Unerman
 

How refreshing to hear WPP's planning guru Jon Steel, on a recent visit to MediaCom, talk about the need to...
 
 
 
 
 
 
Whitepapers
 
 
 
 
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