Breaking news from Brand Republic - Andy Murray, Spam, BK, Converse, Coronation Street, Powerade

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Tennis star Andy Murray in big-brand sponsor hunt by John Reynolds 15 February 2011, 08:00AM Tennis star Andy Murray is set to overhaul his portfolio of commercial partners, following the departure of long-standing sponsor Highland Spring. Canned meat brand Spam uses social media to build fanbase by Sarah Shearman 15 February 2011, 09:15AM Spam has become the latest retro brand to implement a social media strategy to tell the brand's story and widen its appeal. Burger King hands European marketing role to innovation chief by John Reynolds 15 February 2011, 08:00AM Burger King has appointed John Schaufelberger, the marketer behind the restaurant chain's controversial Pizza Burger, to its top European marketing role as part of an ongoing restructure. Converse steps in to save 100 Club by Ed Owen 15 February 2011, 08:00AM Nike-owned trainer brand Converse has sponsored London's 70-year-old live music venue the 100 Club, saving it from closure. ITV launches online Corrie spin-off by Arif Durrani 15 February 2011, 09:28AM ITV's first episode of Coronation Street's online spinoff launched on the ITV website last night, with an episode focused on Ken and Deidre Barlows' pillow talk. Powerade recruits paralympic athlete for new ads by Loulla-Mae Eleftheriou-Smith 15 February 2011, 09:30AM Coca-Cola-owned sports drink brand Powerade today launches a campaign featuring British paralympic athlete Richard Whitehead to promote its improved drink formula ION4. Asda draws up plans to revamp own-label lines by Rachel Barnes 15 February 2011, 08:00AM Asda is planning a major own-label push, with a focus on its premium and economy food brands, as well as the launch of its first premium homewares range. Virgin Trains shifts from zombies to carnival by Ed Owen 15 February 2011, 09:07AM Virgin Trains has adopted a carnival theme for its latest campaign, running across outdoor, press and digital, which invites customers to "beat the system". Director and producer Fergus O'Brien moves into commercials by Sara Kimberley 15 February 2011, 08:30AM Production company Home Corp has appointed director and producer Fergus O'Brien to its roster. Paper Round (15 February) - Which clients are advertising in the national press? by Sarah Johnson 15 February 2011, 09:00AM Olympic mania kicks off across the papers today with a series of free guides laying out the timetable for the event. Adland The UK's biggest advertising, media and digital agencies, mapped.  View the map  Intelligence Who's who on the Silicon Roundabout? by Adam Woods 15 February 2011, 07:00AM As digital media and technology firms continue to flock to Old Street and Shoreditch - dubbed 'Silicon Roundabout' by former Dopplr chief technology officer Matt Biddulph - Media Week revisits the area to present 30 of the buzziest media and technolo... Latitude mobile report (pt 1): Apple and Android leading the way by Latitude 14 February 2011, 02:00PM Smartphone subscriber numbers are on the up, with the iPhone and Google's Android OS driving an increase in UK mobile internet activity, according to a new mobile search report from Latitude. Smartphone success: Android and the early-adopter love affair by Maurice Fyles 08 February 2011, 08:00AM While we are not yet a nation of smartphone owners, we are certainly heading that way, with buzz increasing around Google's Android operating system in particular, writes Maurice Fyles, associate director at ICM Research. Think BR Working the new creative model It's a new world of 'always on' content creation, writes Paul Tullo, creative partner at Tullo Marshall Warren.  Working the new creative model Also in the news Kraft's Oreo makes Facebook record attempt by Mark Banham, 14 February 2011, 02:32PM FA warns players about Twitter comments by Loulla-Mae Eleftheriou-Smith, 14 February 2011, 04:21PM Mel Danks moves to Telegraph Media Group by Daniel Farey-Jones, 14 February 2011, 12:30PM Sky replaces AKQA with Elvis on digital roster by Sara Kimberley, 14 February 2011, 12:10PM Manchester United signs three-year deal with DHL by John Reynolds, 14 February 2011, 10:30AM Groupon pulls 'offensive' Super Bowl ad by Sara Kimberley, 14 February 2011, 09:50AM Latest Blog Entries Be Mac Valentine Greg Taylor, 14 February 2011 When brands become broadcasters Jack Wallington, 14 February 2011 Stock market out of sorts with digital marketing? Bob Willott, 14 February 2011 In Love With Your Job? Rachel Brushfield, 14 February 2011 Why Yell proves you should never go back.... CHRIS BARRACLOUGH, 14 February 2011 Funny wins awards Steve Henry, 14 February 2011 Latest jobs Account Manager Recruiter The Blueprint Salary £25 - £30k per annum + benefits Location London Media Account Director Recruiter Lipton Fleming Salary £35000 - £40000 per annum Location London Ecommerce Sales Account Manager Recruiter Propel Salary £28000 - £30000 per annum + Bonus Location London Account Executive Recruiter TOLUNA Salary Attractive salary package Location New Business Key Account Manager Recruiter Direct Recruitment Salary £80 - 100K OTE Location London Board Account Director - London Recruiter Dynamic New Alliances Salary Up to £70K Location Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders