Thursday, 17 February 2011

Breaking news from Brand Republic - TV ads, Google, Sol, Virgin Media, Jaguar, Nestle, VisitBritain, Innocent, Paul

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Lords reforms leave advertisers facing big hike in TV prices
Lords reforms leave advertisers facing big hike in TV prices
by Jeremy Lee
17 February 2011, 08:00AM
Advertisers face a 15 per cent hike in the price of TV advertising if today's proposals by the Lords Communications Committee to change the quantity of ad minutes go ahead.
Google calls ad agency pitch to allay privacy concerns
Google calls ad agency pitch to allay privacy concerns
by Matt Williams
17 February 2011, 08:00AM
Google has kicked-off a review to find an agency to handle a major pan-European advertising project that aims to portray its brand as safe and trustworthy.
Agencies line up for global Sol ad account
Agencies line up for global Sol ad account
by Sara Kimberley
17 February 2011, 08:00AM
Sol, the Heineken-owned Mexican beer brand, is reviewing its global advertising account.
Virgin Media reports record £3.8bn revenue
Virgin Media reports record £3.8bn revenue
by Mark Banham
17 February 2011, 09:35AM
Virgin Media has increased its annual revenue by 5.8% to £3.8bn and described 2010 as its "best ever" financial year.
Jaguar shocks Euro with inhouse move
Jaguar shocks Euro with inhouse move
by
17 February 2011, 08:00AM
Jaguar is poised to take the bulk of its global account out of Euro RSCG and put it into a new in-house agency being set up in the US to handle the business.
Nestlé boosts profits and forecasts strong growth
Nestlé boosts profits and forecasts strong growth
by John Reynolds
17 February 2011, 09:56AM
Nestlé, the world's largest food group, has more than doubled its net profits to 34.2bn Swiss francs (£22bn) following the sale of eyecare specialist Alcon in 2010.
VisitBritain launches Facebook game
VisitBritain launches Facebook game
by Loulla-Mae Eleftheriou-Smith
17 February 2011, 09:13AM
Tourism body VisitBritain has launched a Facebook app targeting Generation Y travelers encouraging them to visit the UK via a personal treasure hunt that takes place on the social network.
Innocent eyes listings with Veg Pot relaunch
Innocent eyes listings with Veg Pot relaunch
by Loulla-Mae Eleftheriou Smith
17 February 2011, 08:00AM
Innocent is to relaunch its Veg Pot range, in a second attempt to win further listings at supermarkets and bolster disappointing sales.
Tango ties with Odeon in cinema promotion for new film Paul
Tango ties with Odeon in cinema promotion for new film Paul
by Loulla-Mae Eleftheriou-Smith
17 February 2011, 09:10AM
Tango, the Britvic-owned orange soft drink, begins an in-cinema promotional campaign for the new alien comedy film, 'Paul', today (17 January) in a tie-in with Odeon cinemas.
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Intelligence
The power of the big screen
The power of the big screen
by Judith Kennedy
17 February 2011, 08:00AM
Data from the IPA TouchPoints3 survey shows that it's time for advertisers and planners to take cinema seriously, writes Judith Kennedy, associate director, Ipsos MediaCT.
Latitude mobile report (pt 2): Mobile paid search opportunities
Latitude mobile report (pt 2): Mobile paid search opportunities
by Latitude
15 February 2011, 08:00AM
Mobile is growing at an average of 56% in clicks and 34% in spend per quarter, according to Latitude's mobile search report.
Latitude mobile report (pt 3): Predictions for 2011
Latitude mobile report (pt 3): Predictions for 2011
by Latitude
16 February 2011, 08:00AM
Internet search volumes from mobile devices are set to rocket in 2011 thanks to the growth of the tablet market, according to Latitude's predictions for the year ahead.
Think BR

The future is video

The boom in online video will fundamentally affect consumers' lives, writes Jimmy Maymann, founder and chairman, GoViral.



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Also in the news
Google launches subscription service to rival Apple
by Ed Owen, 16 February 2011, 03:48PM
Sun paywall delayed as executives finalise business plan
by John Reynolds, 16 February 2011, 04:30PM
BBC's Top Gear to launch iPad app
by Arif Durrani, 16 February 2011, 02:24PM
Euro RSCG hires Mindshare director Quin
by Mark Banham, 16 February 2011, 05:40PM
Jamie Oliver rides high in BR app chart
by Daniel Farey-Jones, 16 February 2011, 12:30PM
Government slammed over 'childhood' review
by Gemma Charles, 16 February 2011, 10:30AM
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