Tuesday, 8 February 2011

Digital AM - Samsung/HTC, B&Q, YouGov, Adform, Tesco, plus The Wall > Gladwell reaches tipping point

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Samsung and HTC ramp up social media
Samsung and HTC ramp up social media
by Sarah Shearman
08 February 2011, 08:00AM
Mobile brands are turning to social media in an effort to gain dominance in the competitive smartphone market.
B&Q plots website redesign
B&Q plots website redesign
by Sarah Shearman
08 February 2011, 12:05PM
B&Q plans to redesign its website in an effort to generate more online transactions.
YouGov and Adform partner for effectiveness tool
YouGov and Adform partner for effectiveness tool
by Sarah Shearman
08 February 2011, 11:35AM
YouGov, the online market research firm, has partnered with digital marketing company Adform, to create a qualitative tool for advertisers, which optimises the effectiveness of banner ads.
Marks & Spencer poaches Tesco's digital chief
Marks & Spencer poaches Tesco's digital chief
by Ed Owen
07 February 2011, 05:35PM
Marks & Spencer has poached Tesco's digital chief to head up its ecommerce business, ahead of its planned domestic and international growth.
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