Tuesday, 8 February 2011

Marketing Daily - What UK marketers need to know about the Super Bowl; plus London 2012, Samsung, and Katy Perry

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Breaking news from Marketing
 
Breaking news from Marketing February 2011
 
Latest News
 
What UK marketers need to know about the Super Bowl
Andrew McCormick,
08 February 2011
 

European marketers should devise a plan to boost the sense of occasion...
Super Bowl: lessons to be learned
 
 
London 2012 revives branded stadium 'wrap' idea
John Reynolds,
08 February 2011
 

The organisers of London 2012 have announced fresh plans for a £7m...
London 2012: reviving branded 'wrap' around the stadium
 
 
GHD set to unveil Katy Perry as brand ambassador
Loulla-Mae Eleftheriou-Smith,
08 February 2011
 

GHD, the haircare products manufacturer, is expected to unveil US pop singer...
GHD: set to unveil Katy Perry as brand ambassador
 
 
Wrigley UK marketing director departs role
Loulla-Mae Eleftheriou-Smith,
08 February 2011
 

Toby Baker, UK marketing director at The Wrigley Company, has left the...
Wrigley: Toby Baker has left his role as marketing director
 
 
Samsung and HTC ramp up social media
Sarah Shearman,
08 February 2011
 

Mobile brands are turning to social media in an effort to gain...
Samsung: looking for agency to handle global social-media
 
 
Brands line up Fairtrade Fortnight tie-in activity
John Reynolds,
08 February 2011
 

The Fairtrade Foundation is to launch a social-media campaign to mark its...
Fairtrade Fortnight: ASOS producing Fairtrade scarf
 
 
 
Also in the News
 
Young's plots £5m ad push fronted by folk group
John Reynolds,
08 February 2011
 
Marks & Spencer poaches Tesco's digital chief
Ed Owen,
07 February 2011
 
Gillette names Jennifer Lopez as global ambassador
Loulla-Mae Eleftheriou-Smith,
07 February 2011
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Face Facts รข€" Consumers Crave Social Media Engagement
Neville Upton
 

2010 was quite a year for Facebook. Not only was it the most searched for term on the internet, it...
 
 
Welcome to the web world of Brand Terrorism.
Chris Arnold
 

I think most of us consumers welcome the new regulations laid down by the ASA over web advertising. Alas, it's not really...
 
 
REALITY IS IRRELEVANT
Dave Trott
 

  I recently watched a TED talk by a professor from The Columbia Business School. I wasn't expecting much. I...
 
 
 
 
 
 
Whitepapers
 
 
 
 
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