Thursday, 24 February 2011

Digital PM - MailOnline, Rimmel relaunches website, Maxus, Calvin Klein, Metro pulls plug on blogs

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Newspaper ABCes: Irrepressible MailOnline soars past 56m
Newspaper ABCes: Irrepressible MailOnline soars past 56m
by Arif Durrani
24 February 2011, 12:29PM
The Daily Mail's online success story continued today as it soared past 56 million unique browsers to set yet another milestone for UK newspapers ahead of its US office opening.
Rimmel seeks more engagement with website relaunch
Rimmel seeks more engagement with website relaunch
by Loulla-Mae Eleftheriou-Smith
24 February 2011, 12:56PM
Rimmel, the beauty and make-up brand owned by Coty, is relaunching its global website with social networking and blogging features, to encourage more consumers to engage with the brand online.
Maxus hires Miller for new digital role
Maxus hires Miller for new digital role
by Campaign staff
24 February 2011, 12:15PM
The WPP media agency Maxus has appointed Kirsten Miller to the newly created role of digital client director.
Calvin Klein in major digital push to revive CK One brand
Calvin Klein in major digital push to revive CK One brand
by Staff
24 February 2011, 01:36PM
Calvin Klein is pushing its unisex fragrance CK One in a big digital campaign combining a smartphone app, social media, a website, hidden video footage and the chance for members of the public to feature in the campaign.
Metro pulls the plug on thousands of blogs
Metro pulls the plug on thousands of blogs
by Staff
24 February 2011, 11:59AM
STOCKHOLM - The Swedish free daily newspaper Metro is to pull the plug on thousands of blogs it hosts on its website as they do not generate enough online ad revenue.
Glam Media ramps up UK sales team
Glam Media ramps up UK sales team
by Sara Kimberley
24 February 2011, 10:43AM
Glam Media, operator of women's website network Glam.com, has ramped up its UK creative commercial team following its global sales expansion.
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Also in the news
Associated British Foods calls digital ad pitch
by Matt Williams, 24 February 2011, 08:00AM
TripAdvisor names chief marketing officer
by Loulla-Mae Eleftheriou-Smith, 24 February 2011, 09:10AM
PAA snares Wickes digital and DM task
by Sara Kimberley, 24 February 2011, 12:11AM
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From the blogs
Congratulations WPP - your share price has recovered to its 2001 level
Bob Willott
21/02/2011
Online ads are brilliant
Jack Wallington
18/02/2011
Big money in social media- quite literally!
Gareth Atkinson
15/02/2011
When brands become broadcasters
Jack Wallington
14/02/2011
Stock market out of sorts with digital marketing?
Bob Willott
14/02/2011
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