Breaking news from Brand Republic - London 2012, Clio, Super Bowl, Samsung and HTC, Sky, GHD

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news London 2012 revives branded stadium 'wrap' idea by John Reynolds 08 February 2011, 08:00AM The organisers of London 2012 have announced fresh plans for a £7m branded 'wrap' around the Olympic Stadium, with non-sponsor brands able to tender for the project. Rihanna and Von Teese bring back Clio's va va voom by John Reynolds 08 February 2011, 09:27AM Renault has brought back the "va va voom" theme for its Clio ads with a racy spot featuring Thierry Henry, Rihanna and Dita Von Teese. Super Bowl breaks US TV records by Sara Kimberley 08 February 2011, 09:47AM Sunday night's Super Bowl XLV was the most-watched television programme of all time in the US, attracting 111 million viewers. Samsung and HTC ramp up social media by Sarah Shearman 08 February 2011, 08:00AM Mobile brands are turning to social media in an effort to gain dominance in the competitive smartphone market. Competition Commission censures Sky over excessive profits by Mark Banham 08 February 2011, 09:26AM BSkyB has come under fire from the Competition Commission for the "excess profits" made by the subscription service. GHD set to unveil Katy Perry as brand ambassador by Loulla-Mae Eleftheriou-Smith 08 February 2011, 08:00AM GHD, the haircare products manufacturer, is expected to unveil US pop singer Katy Perry as the face of the brand. Young's plots £5m ad push fronted by folk group by John Reynolds 08 February 2011, 08:00AM Young's, the seafood brand, has unveiled a folk group as the 'face' of its brand, replacing former England rugby union international Matt Dawson. Brands line up Fairtrade Fortnight tie-in activity by John Reynolds 08 February 2011, 08:00AM The Fairtrade Foundation is to launch a social-media campaign to mark its annual promotional event, Fairtrade Fortnight. Wrigley UK marketing director departs role by Loulla-Mae Eleftheriou-Smith 08 February 2011, 08:00AM Toby Baker, UK marketing director at The Wrigley Company, has left the confectionery brand without a job to go to. Paper Round (8 February) - Which clients are advertising in the national press? by Sarah Johnson 08 February 2011, 09:30AM The National Geographic channel heavily promotes its new show 'The Dog Whisperer' while Asda tries to inspire tabloid readers to clean their homes. Adland The UK's biggest advertising, media and digital agencies, mapped.  View the map  Intelligence Can online music services make money? by Alex Blyth 07 February 2011, 12:23PM As BSkyB's Sky Songs plays its last tune, Media Week analyses whether online music services have a sustainable business model in a market where consumers are 'fickle and spoilt for choice' Smartphone success: Android and the early-adopter love affair by Maurice Fyles 08 February 2011, 08:00AM While we are not yet a nation of smartphone owners, we are certainly heading that way, with buzz increasing around Google's Android operating system in particular, writes Maurice Fyles, associate director at ICM Research. The death of the brand website? by Stuart Derrick 02 February 2011, 12:00AM Today's consumers are most likely to interact with brands via social networks. So, what does this mean for brand websites? asks Stuart Derrick. Also in the news Yell reworks classic JR Hartley ad by Sara Kimberley, 07 February 2011, 12:00PM Marks & Spencer poaches Tesco's digital chief by Ed Owen, 07 February 2011, 05:35PM Gillette names Jennifer Lopez as global ambassador by Loulla-Mae Eleftheriou-Smith, 07 February 2011, 04:07PM MySpace sale talk attracts US mobile social network by Sarah Shearman, 07 February 2011, 10:45AM John Ayling and Agenda21 win £2m DFDS Seaways media account by Katherine Levy, 07 February 2011, 12:20PM Latest Blog Entries REALITY IS IRRELEVANT Dave Trott, 08 February 2011 Welcome to the web world of Brand Terrorism. Chris Arnold, 08 February 2011 The Gun Report 2011 - Albion comes out on top Lolly and Nat, 07 February 2011 Nationwide's promises strike all-too familiar tone Alex Brownsell, 07 February 2011 What ads should - or could - we bring back? Lindsey Clay, 07 February 2011 Taxing times: How to win over customers amongst all the VAT hype Maia Honan, Board Acc Director, Positive Thinking, 07 February 2011 Latest jobs Business Development Manager Recruiter Travelodge Salary Up to £50K Location Oxfordshire Account Manager - London Recruiter Dynamic New Alliances Salary £25K - £29K Location CRM Consultant/Data Planner Recruiter Direct Recruitment Salary 60k + bens Location London Senior Media Account Manager Recruiter Propel Salary £38000 - £48000 per annum Location West End Creative Director Recruiter The Blueprint Salary £100000 - £200000 per annum Location London Account Manager/Director - Communications Planning Recruiter PFJ Salary £35000 - £40000 per annum + Excellent Benefits Location London Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders