Friday 25 February 2011

Campaign Daily Fix - Interpublic results, Sir Martin Sorrell, Rachel's Dairy, Alzeihemer's Research, Outdoor Hall of Fame

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Campaign Daily Fix
 
25 February 2011  
Latest News
Michael Roth: Interpublic chairman (picture credit: Larry Ford)
Interpublic's net income nearly doubles in 2010
Sara Kimberley, 25 February 2011

Interpublic has put the recession firmly behind it after nearly doubling its net income in 2010 to $281.2m (£174.8m) from $143.4m in 2009, according the company's end of year financial...

 
Sir Martin Sorrell: championed the brand-led agency model
Global creative is not bland, claims Sorrell
Daniel Farey-Jones, 25 February 2011

Sir Martin Sorrell, at yesterday's unveiling of WPP's first global campaign for its biggest client Ford, insisted his brand-led agency model could lead to better, not blander, creative work.

 
Rachel's Dairy: appoints HMDG to ad account
Rachel's Dairy appoints HMDG to advertising account
Sara Kimberley, 25 February 2011

Nestlé-owned premium yogurt brand Rachel's Dairy has appointed HMDG to its advertising account.

 
Alzheimer's Research: hires Mindshare Direct for digital ad drive
Alzheimer's Research appoints Mindshare Direct
Sara Kimberley, 25 February 2011

Alzheimer's Research UK has appointed Mindshare Direct to handle its first digital ad campaign.

 
Heineken: 70s ad up for contention
Poster ads compete for place in Outdoor Hall of Fame
Suzanne Bidlake, 25 February 2011

Poster ads from the past five decades are up for entry into a prestigious new Outdoor Hall of Fame, which is compiled by Campaign and the Outdoor Media Centre.

 
 
Also in the News
Mini readies concept car film for social media audience
Sara Kimberley, 25 February 2011
Bigger ads and a senior exit at AOL as HuffPo deal rings changes
Staff, 25 February 2011
 
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Latest Work
Lexus 'quiet revolutionl' by CHI & Partners
Lexus 'quiet revolution' by CHI & Partners
24 February 2011

CHI & Partners has created a new campaign for Lexus that features newly appointed brand ambassador Kylie Minogue for the new CT 200h model.

 
Heineken 'one million hugs' by AKQA
Heineken 'one million hugs' by AKQA
21 February 2011

Heineken has launched a new film on the Heineken Facebook page as a thank you to Facebook fans who allowed it to earn one million Facebook 'Likes'.

 
More Work
 
Blogs
Latest Blog Entries
Is there much golf in the radio industry?
Jeremy Lee

Delighted to see that Gary Digby, so rudely defenestrated from the top sales job at ITV in January, has returned...

Like it is
Steve Henry

  Way before Keysie and Graysie got into trouble, Adland had its own sexism scandals. Several years ago, an English...

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