Friday 18 February 2011

Campaign Daily Fix - Elle, Ian Millner, Paddy Power, new business

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Campaign Daily Fix
 
18 February 2011  
Latest News
Elle: kicks off review of advertising account
Elle kicks off review of advertising account
Matt Williams, 17 February 2011

Elle, the women's magazine owned by Hachette Filipacchi, is holding talks with agencies regarding its ad account.

 
Ian Millner: takes MAA chair
Iris founder Millner takes the chair at MAA
Sara Kimberley, 18 February 2011

Iris founder and joint chief executive Ian Millner has been named as the new chairman of the Marketing Agencies Association (MAA).

 
Paddy Power: 'one to one' by Big Al's Creative Emporium
Paddy Power backs mobile service with TV push
Sara Kimberley, 18 February 2011

Bookmaker Paddy Power is launching a humorous campaign to promote its smartphone betting service.

 
The7stars scoops Gumtree business
New business leagues (18 Feb 2011)
18 February 2011

The7stars climbs to second place in the media league after winning the business for Gumtree.

 
Geoffrey Russell: IPA director for media affairs
IPA responds to 'disappointing' Lords report
Sara Kimberley, 17 February 2011

The Institute of Practitioners in Advertising (IPA) has voiced its "disappointment" at the report by the House of Lords Select Committee on Communications, that sets out to abolish contracts rights...

 
 
Also in the News
JWT London picks up Listerine digital
Matt Williams, 17 February 2011
Hiscox calls review of media business
Katherine Levy, 17 February 2011
 
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Latest Work
Mankind 'robbery' by Cossette Toronto
Mankind 'robbery' by Cossette Toronto
15 February 2011

Mankind, a Toronto-based grooming studio for men, has launched a comedic spot by Cossette Toronto.

 
Virgin Mobile 'Kelsey' by Mother
Virgin Mobile 'Kelsey' by Mother New York
15 February 2011

Virgin Mobile launched a Valentine's Day campaign that puts a different spin on relationships.

 
Batchelors 'cash' by Dare
Batchelors Super Noodles 'cash' by Dare
15 February 2011

Super Noodles launched a humourous new ad to promote its instant cash inside special packs.

 
More Work
 
Blogs
Latest Blog Entries
Crowdsourcing spells f@@kin danger for Paddy Power
Ian Darby

I admire Paddy Power. It's become an amazing brand in the highly competitive gambling market.  Triumphing over established players such...

HOW SHOULD WE JUDGE ANYTHING?
Dave Trott

In the thirty years before 1933, Germany won the Nobel Prize 33 times. The USA only won it 6 times....

Funny wins awards
Steve Henry

One of my favourite stories about ideas being killed goes like this. (It's from the French novel about advertising, called ...

The Gun Report 2011 - Deadline extended
Lolly and Nat

Due to a multitude of entries, we have decided to extend the deadline and give you all another two weeks...

Meryl Streep looks as much like Mrs Thatcher as William Hague
Jeremy Lee

Which, if you recall the ads from the 2001 election where he sported an artfully airbrushed copy of her famous...

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