Wednesday, 9 February 2011

Breaking news from Brand Republic - Associated Newspapers, Andrex, Sainsbury's, Groupon, Future, Yell, Paper Round

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Associated Newspapers' revenues inch up
Associated Newspapers' revenues inch up
by Mark Banham
09 February 2011, 09:16AM
Associated Newspapers, the national press division of DMGT, has reported a 1% rise in total revenue to £211m in the three months to 2 January as advertising revenue rose 6% on an underlying basis.
Andrex forced to flush 'unbeatably long' slogan
Andrex forced to flush 'unbeatably long' slogan
by Loulla-Mae Eleftheriou-Smith
09 February 2011, 12:01AM
Andrex is been told to stop using the claim its toilet rolls are "unbeatably long" after a complaint from a rival.
Sainsbury's introduces in-store Energy Centres
Sainsbury's introduces in-store Energy Centres
by Ed Owen
09 February 2011, 12:01AM
Sainsbury's is to roll out branded Energy Centres within its bigger supermarkets, as part of a drive to bolster its sustainability credentials.
Groupon ad banned for 'exaggerated' claims
Groupon ad banned for 'exaggerated' claims
by Sarah Shearman
08 February 2011, 10:36PM
Groupon, the online collective purchasing service, has been rapped by the Advertising Standards Authority again for posting a misleading restaurant deal ad, which "exaggerated" the available discount.
Future hits 32% digital contribution, but print ad revenue falls
Future hits 32% digital contribution, but print ad revenue falls
by Daniel Farey-Jones
09 February 2011, 09:41AM
The digital contribution to total ad revenues at Future has reached 32%, increasing by 25% over the final quarter of last year and helping to offset a 10% fall in print advertising at the special interest publisher.
Behind the scenes: Yell's Dave V Lately campaign
Behind the scenes: Yell's Dave V Lately campaign
by Sara Kimberley
09 February 2011, 09:30AM
Watch Rapier's creative partner Ed Morris and Yell's brand and communications director David Parslow talk about the brand's modern twist on its 25-year-old 'JR Hartley' ad, which has split opinion.
Paper Round (9 February) - Which clients are advertising in the national press?
Paper Round (9 February) - Which clients are advertising in the national press?
by Sarah Johnson
09 February 2011, 09:15AM
With love in the air as Valentine's Day approaches, The Guardian marks the occasion with a guide to surviving divorce.
Adland

The UK's biggest advertising, media and digital agencies, mapped. Â

View the map
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Intelligence
Smartphone success: Android and the early-adopter love affair
Smartphone success: Android and the early-adopter love affair
by Maurice Fyles
08 February 2011, 08:00AM
While we are not yet a nation of smartphone owners, we are certainly heading that way, with buzz increasing around Google's Android operating system in particular, writes Maurice Fyles, associate director at ICM Research.
Can online music services make money?
Can online music services make money?
by Alex Blyth
07 February 2011, 12:23PM
As BSkyB's Sky Songs plays its last tune, Media Week analyses whether online music services have a sustainable business model in a market where consumers are 'fickle and spoilt for choice'
The death of the brand website?
The death of the brand website?
by Stuart Derrick
02 February 2011, 12:00AM
Today's consumers are most likely to interact with brands via social networks. So, what does this mean for brand websites? asks Stuart Derrick.
Think BR

Walmsley on digital: What the smart money is on

Smartphones sales are booming, so why haven't brands optimised their sites for the mobile web?



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Also in the news
Tim Brooks latest casualty of Guardian restructure
by Mark Banham, 08 February 2011, 11:46AM
TalkSport hires Richard Keys and Andy Gray
by Mark Banham, 08 February 2011, 02:25PM
Return of Six Nations takes rugby to top of BR app chart
by Staff, 08 February 2011, 02:50PM
Rihanna and Von Teese bring back Clio's 'Va Va Voom'
by John Reynolds, 08 February 2011, 09:27AM
Samsung and HTC ramp up social media
by Sarah Shearman, 08 February 2011, 08:00AM
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Singapore shows how to market an Army brand and make it personal
Chris J Reed, 09 February 2011
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