Thursday 24 February 2011

Media PM - Newspaper ABCes, Placement TV ad, Playgirl, Glam Media, JCDecaux

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Media PM Bulletin
 
 
 
*   Latest News
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ABCes: Irrepressible MailOnline soars past 56m
Newspaper ABCes: Irrepressible MailOnline soars past 56m
Arif Durrani, 24 February 2011

The Daily Mail's online success story continued today as it soared past...

  
Product placement: ITV ad spot debuts tomorrow
Product placement television awareness campaign launches
Mark Banham, 24 February 2011

ITV is to show its first ad spot informing viewers about the...

  
Playgirl UK…no full-on nudity
Playgirl reveals plans to launch UK version
Katherine Levy, 24 February 2011

Playgirl, the US adult magazine established in the 70s as a feminist...

  
Glam Media: new hires boost UK sales team
Glam Media ramps up UK sales team
Sara Kimberley, 24 February 2011

Glam Media, operator of women's website network Glam.com, has ramped up its...

  
Trivision switch-off: Spencer Berwin of JCDecaux and Trevor Beattie
JCDecaux switches off rotating billboards
Maisie McCabe, 24 February 2011

JCDecaux, the outdoor media owner, has scrapped Trivision, its rotating billboards, seven...

  
*   Also in the News
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Government in talks over Big Society airtime
Jeremy Lee, 24 February 2011
Brands sign up for product placement deals
Ed Owen, 24 February 2011
STV revenues rise, but profits hit by legal dispute with ITV
Maisie McCabe, 24 February 2011
Digby takes Global Radio consultancy role
Maisie McCabe, 24 February 2011
 
 
Blogs & Forums
Latest Blog Entries
Social media is nothing new â€" the Roman’s were doing it
Sue Unerman

This is according to the writings of Jonathan Salem Baskin - much respected marketer, author and blogger. His latest book...

Just because it’s digital....
Ivan Clark

Digital has been devalued as a word. Digital was the opposite of analogue. I knew it as being like...

PHD's worst birthday. Ever.
Jeremy Lee

I'm a bit late on this one, but I'm not entirely clear what PHD hoped to achieve with the release...

BBC Magazines: even when they’re winning, they lose
Arif Durrani

  I make no apologies for our extensive magazine coverage this week . The industry's biannual circulation audit should be a...

Outdoor Advertising: product placement in your life
Ivan Clark

Beware you are about to be confronted with a new and insidious assault on your senses by advertisers. ...

Because you're worth it...
Ben Hughes

  How do you get what you pay for? Chelsea FC must be wondering this right now. The club shelled...

Who is Ostaz Chetos?
Ivan Clark

Last night I was watching BBC1 News at Ten while waiting for Sky+ to buffer-zone the TV ads in Shameless...

Hearst sets eyes firmly east with Lagardère deal
Arif Durrani

  The decision by the owner of Cosmopolitan to buy the rights for Elle reflects the shifting sands of the magazine marketplace…...

Why are radio ads so bad? An ex-client may solve the problem
Dominic Mills

  Just as we get the politicians we deserve, so I think it is also true we get the level...

Ready to rock
Ben Hughes

    I read with interest MediaWeek's coverage of AOL's $315m Huffington Post takeover on Tuesday . Shelling out such...

Why the real research truths are unspoken
Sue Unerman

How refreshing to hear WPP's planning guru Jon Steel, on a recent visit to MediaCom, talk about the need to...

 
 
Jobs of the Week
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£30-32k, London
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Circa £25,000pa + excellent benefits,
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