Latest news | | | | | | Vodafone is looking outside its roster of WPP agencies by crowdsourcing a global brief, in a bid to boost the public appeal of its sponsorship deal with the McLaren Mercedes Formula 1 Racing team. | | | | | | | A JPMorgan fund is in talks to buy a 10% stake in Twitter, which values the microblogging service at $4.5bn, according to reports. | | | | | | | Shazam, the mobile music and advertising identification service, has appointed John Sykes, one of the founding executives of MTV, to its board. | | | | | | | I Spy, the digital marketing agency, has recruited Nishma Robb to the newly created role of business development director. | | | | | | | The Advertising Standards Association will extend its remit to cover marketing claims made on company websites and in other non-paid digital space from tomorrow. | | | | | | | Adjusted operating profit at the FT Group, which includes the Financial Times, rose 49% year on year to £60m in 2010, according to Pearson's annual results. | | | | Intelligence |
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