Monday 28 February 2011

Digital PM - Vodafone, Twitter, Shazam, I Spy, ASA, Pearson

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Vodafone crowdsources F1 sponsorship brief
Vodafone crowdsources F1 sponsorship brief
by Sara Kimberley
28 February 2011, 01:01PM
Vodafone is looking outside its roster of WPP agencies by crowdsourcing a global brief, in a bid to boost the public appeal of its sponsorship deal with the McLaren Mercedes Formula 1 Racing team.
JPMorgan in talks over $450m Twitter stake
JPMorgan in talks over $450m Twitter stake
by Daniel Farey-Jones
28 February 2011, 12:21PM
A JPMorgan fund is in talks to buy a 10% stake in Twitter, which values the microblogging service at $4.5bn, according to reports.
MTV co-founder John Sykes joins Shazam board
MTV co-founder John Sykes joins Shazam board
by Daniel Farey-Jones
28 February 2011, 02:30PM
Shazam, the mobile music and advertising identification service, has appointed John Sykes, one of the founding executives of MTV, to its board.
I Spy hires Nishma Robb as business development director
I Spy hires Nishma Robb as business development director
by Katherine Levy
28 February 2011, 03:31PM
I Spy, the digital marketing agency, has recruited Nishma Robb to the newly created role of business development director.
ASA extends remit to include digital marketing from tomorrow
ASA extends remit to include digital marketing from tomorrow
by Maisie McCabe
28 February 2011, 12:38PM
The Advertising Standards Association will extend its remit to cover marketing claims made on company websites and in other non-paid digital space from tomorrow.
Operating profit up 49% at FT Group as Pearson turns to digital
Operating profit up 49% at FT Group as Pearson turns to digital
by Maisie McCabe
28 February 2011, 01:20PM
Adjusted operating profit at the FT Group, which includes the Financial Times, rose 49% year on year to £60m in 2010, according to Pearson's annual results.
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Also in the news
Social media drawing in early adopting shoppers
by Ed Owen, 28 February 2011, 08:55AM
Myleene Klass rivals Mumsnet with own-brand channel
by Loulla-Mae Eleftheriou-Smith, 28 February 2011, 08:30AM
REM album premiers on Spotify
by Sara Kimberley, 28 February 2011, 10:13AM
Think BR

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From the blogs
Keeping safe and social
Nick Stringer
25/02/2011
Calm down dear, it's only a commercial
TESS ALPS
25/02/2011
Congratulations WPP - your share price has recovered to its 2001 level
Bob Willott
21/02/2011
Online ads are brilliant
Jack Wallington
18/02/2011
Big money in social media- quite literally!
Gareth Atkinson
15/02/2011
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