Monday, 28 February 2011

Media PM - Product placement, Financial Times, Richard Desmond, ASA, Cosmopolitan

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Media PM Bulletin
 
 
 
*   Latest News
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It's behind you: Nestlé's Dolce Gusto makes TV history
How product placement arrived in the UK
Arif Durrani, 28 February 2011

Nestlé coffee brand Dolce Gusto makes history today when it becomes the...

  
Marjorie Scardino: chief executive of Pearson
Operating profit up 49% at FT Group as Pearson turns to digital
Maisie McCabe, 28 February 2011

Adjusted operating profit at the FT Group, which includes the Financial Times,...

  
Richard Desmond: unveils Health Lottery plans
Desmond unveils Health Lottery plans
Maisie McCabe, 28 February 2011

Northern & Shell-owner Richard Desmond has launched The Health Lottery, which aims...

  
Digital marketing: The ASA extends its influence
ASA extends remit to include digital marketing from tomorrow
Maisie McCabe, 28 February 2011

The Advertising Standards Association will extend its remit to cover marketing claims...

  
Cosmopolitan: follows move into the Middle East with Armenian edition
Cosmopolitan launches in Armenia
Katherine Levy, 28 February 2011

Hearst-owned women's glossy Cosmopolitan is continuing its expansion in the Middle East,...

  
*   Also in the News
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Sky to close magazines, job cuts loom
Daniel Farey-Jones, 28 February 2011
Storm clouds gather as Sky retreats from print
Arif Durrani, 28 February 2011
First TV product placement goes to Nestlé and ITV
Ed Owen, 28 February 2011
TV advertisers pay record prices for Oscar glamour
Mark Banham, 28 February 2011
 
 
Blogs & Forums
Latest Blog Entries
Will WPP be celebrating on Friday?
Bob Willott

The observation that follows is not for the eyes of Omnicom - that solid and well regarded global group that...

Calm down dear, it’s only a commercial
TESS ALPS

Knickers are getting twisted again. The Rasputin-like myths around TV ad-skipping will not lie down and die.  If 'ad-skipping' is...

Changing the world 140 characters at a time
Ben Hughes

   It appears that social media has been something of a catalyst in the Arab world, playing a part in...

Is there much golf in the radio industry?
Jeremy Lee

Delighted to see that Gary Digby, so rudely defenestrated from the top sales job at ITV in January, has returned...

Social media is nothing new â€" the Roman’s were doing it
Sue Unerman

This is according to the writings of Jonathan Salem Baskin - much respected marketer, author and blogger. His latest book...

Just because it’s digital....
Ivan Clark

Digital has been devalued as a word. Digital was the opposite of analogue. I knew it as being like...

BBC Magazines: even when they’re winning, they lose
Arif Durrani

  I make no apologies for our extensive magazine coverage this week . The industry's biannual circulation audit should be a...

 
 
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