Saturday edition: Unilever marketing boss Weed reveals 5C brand strategy | Meet the winners of the Marketing New Thinking Awards 2017 | and more...

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Campaign: Brands September 30, 2017

Brand news and analysis, powered by Marketing Unilever marketing boss Weed reveals 5C brand strategy Emily Tan Unilever is unveiling a new framework for its marketers that will form the backbone of its brand strategies going forward. Meet the winners of the Marketing New Thinking Awards 2017 Staff The Marketing New Thinking Awards, in partnership with Sky Media, celebrate the brands and agencies that are finding innovative ways to cut through in an increasingly fast-moving consumer environment. The awards, which are powered by Campaign, were held today (September 27) at One Marylebone in central London. Domino's unveils 'official food of everything' position in first ads by VCCP Omar Oakes VCCP's debut campaign for Domino's positions the pizza delivery brand as "The official food of everything" with six TV spots. Ronaldo performs new football move in EA Sports' Fifa 18 campaign Brittaney Kiefer EA Sports and agency Adam & Eve/DDB created a new skill move performed by Cristiano Ronaldo to launch the new Fifa 18 game. Audi sends in the clowns for big-budget tech campaign Brittaney Kiefer Audi has enlisted a troupe of clowns to convey a serious message about the car brand's technologies in a new multi-million pound campaign. Plans for a socialist Uber and Deliveroo revealed by Labour Gemma Charles A Labour government would back tech innovations that were owned by the people who worked for them. Oath's first campaign aims to showcase its brands and reach Emily Tan Oath, the new brand Verizon created by combining AOL and Yahoo, has pushed out its first global brand campaign #BuildYourBrand across nine markets. Toyota shifts gears to hybrid in first campaign by The & Partnership Brittaney Kiefer Toyota is the latest carmaker to signal a shift from diesel to hybrid vehicles in a major campaign launching across Europe this month. American Airlines and MediaCom debut geofencing in motion ad campaign Ben Bold American Airlines has become the first company to use geofencing on a moving object in an ad campaign that uses London's black cabs to deliver ads to the mobiles of pedestrians. Why don't brands want to sponsor the Six Nations? Anna Semens A number of reasons have been put forward as to why the Six Nations sponsorship remain unsold. Those looking for answers should dig deeper into the sport of rugby and the championship itself, says Dr Anna Semens, head of insight and analytics, Cake. This London district could be the new affordable home for creatives Brittaney Kiefer A real estate developer is designing a district in London for the creative industries, aiming to provide affordable workspaces and a new cultural destination in the capital. How Social Chain gained 24 million impressions for Sky Bet Emily Tan Using multiple stages of social engagement, Social Chain succeeded in dominating social conversations around football for Sky Bet throughout the Championship Play-Offs. Promoted The Thinkboxes shortlist Thinkbox These shortlisted ads, voted on by the Thinkbox Academy in September, sees some stand out creative from BT Sport, McCain, Nike, Kwiff and Volkswagen. Who will the Academy vote for? Watch them all right here... Promoted Navigating influence in a post-truth world Words by Jim Selman, managing director, Allison+Partners Honesty. Forget it being the best policy, it's the only policy for creating compelling and credible content anywhere fake news flourishes Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Head of Marketing Communications £70-80k + bonus + benefits Together, Cheadle, Greater Manchester Mid Weight Digital Designer - award winning integrated agency Up to £35,000 per annum plus benefits The Jefferson Group, london (Central), London (Greater) Account Manager - Content is KING! 30-40,000 The Jefferson Group, London (Central), London (Greater) CX Strategy Partner Circa £45,000 depending on experience + benefits Bray Leino, Bristol Director of Marketing & Communications Competitive salary plus benefits Streatham & Clapham High School, London Culture & Trends Director Up to £45,000 Join the Dots, Central Manchester Senior Culture & Trends Consultant Up to £32,000 Join the Dots, Central Manchester Strategist Competitive Package + Benefits Mission, London (Central), London (Greater) Recruitment Sales Representative Competitive Dezeen Jobs, Hoxton, London (Greater) Business Development Manager TBC in line with experience Timebased Events Ltd, London

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Saturday edition: Publicis Groupe poaches Ogilvy's King | Audi sends in the clowns

 

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Campaign: Agencies September 30, 2017

Publicis Groupe poaches Ogilvy's Annette King to run UK as CEO Claire Beale Annette King, the chief executive of Ogilvy in the UK, has been poached by Publicis Groupe to take up the newly created role of chief executive of Publicis Groupe UK. Audi sends in the clowns for big-budget tech campaign Brittaney Kiefer Audi has enlisted a troupe of clowns to convey a serious message about the car brand's technologies in a new multi-million pound campaign. Publicis and WPP are takeover targets and Accenture 'looks a credible buyer', bank says Gideon Spanier Publicis Groupe and WPP are takeover targets because agency groups are under pressure and Accenture looks the most credible buyer, according to a leading French bank. Ex-TBWA strategy chief Torode launches collective as antidote to broken agency model Nicola Kemp New collective aims to create a new third space in-between freelancing and being employed by an agency. Domino's unveils 'official food of everything' position in first ads by VCCP Omar Oakes VCCP's debut campaign for Domino's positions the pizza delivery brand as "The official food of everything" with six TV spots. Ronaldo performs new football move in EA Sports' Fifa 18 campaign Brittaney Kiefer EA Sports and agency Adam & Eve/DDB created a new skill move performed by Cristiano Ronaldo to launch the new Fifa 18 game. Meet the winners of the Marketing New Thinking Awards 2017 Staff The Marketing New Thinking Awards, in partnership with Sky Media, celebrate the brands and agencies that are finding innovative ways to cut through in an increasingly fast-moving consumer environment. The awards, which are powered by Campaign, were held today (September 27) at One Marylebone in central London. WPP pulls out of Eurobest and threatens to leave Cannes Emily Tan A leaked email chain has made it clear that WPP intends to withdraw completely from Ascential's Eurobest awards in London this November and is in discussions with the organiser about Cannes Lions. Toyota shifts gears to hybrid in first campaign by The & Partnership Brittaney Kiefer Toyota is the latest carmaker to signal a shift from diesel to hybrid vehicles in a major campaign launching across Europe this month. Pernod Ricard calls Chivas Regal ad review Jeremy Lee Chivas Regal, the Pernod Ricard-owned whisky brand, is reviewing its advertising account. This London district could be the new affordable home for creatives Brittaney Kiefer A real estate developer is designing a district in London for the creative industries, aiming to provide affordable workspaces and a new cultural destination in the capital. M&C Saatchi boss Kershaw: moving beyond traditional advertising is paying off Gideon Spanier M&C Saatchi has claimed its 10% increase in half-year revenues shows its strategy of moving beyond traditional advertising and media-buying is paying off at a time when big holding companies are suffering. Asics names Saatchi & Saatchi as global ad agency Omar Oakes Sports brand Asics has named Saatchi & Saatchi as its global creative agency after the Publicis agency's work on the recent "I move me" campaign. Pitch update: AB InBev nears conclusion as Chivas Regal pitch hots up Staff Two agencies are left in the pitch to be the first retained agency for insurance brand Ageas, while Anheuser-Busch InBev is close to making a decision in its media review and Chivas Regal reviews its advertising. Promoted "I'm sure Shakespeare would have loved 360-degree video" Georganna Simpson It's a critical time for immersive video as demand for interactive stories soars. Oath's Mark Melling sees 360-degree video as a storytelling tool even Shakespeare would use. But are brands keeping up? Promoted Elvis, emotion and earwigs - seven things we learned at Campaign Underground 2 Georganna Simpson All were present (in some form) at Campaign Underground's The Economics of Emotion event where the HERDmeister Mark Earls led 250 people dancing to Viva Las Vegas, delegates tried dead-insect snacks and top speakers from John Lewis, The AA, The Empathy Business and VICE explored the value of mood-based ads... Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Head of Studio Competitive Studio 71, London Digital Business Development Consultant - Design & Brand Comms Agency £50,000 + attractive bens package. Ann Sharman Recruitment, London (Central), London (Greater) Copywriter £3000-£6000 per month Emotech, London (Central), London (Greater) Copywriter - Unilever Competitive + Benefits OLIVER Group, Hamburg (Bundesland) (DE) Designer Competitive Manchester United Foundation, Manchester Artworker DOE OLIVER Group, City of Westminster, London (Greater) Designer DOE OLIVER Group, Birmingham, West Midlands Head of Digital Production DOE OLIVER Group, London (Greater) Creative Artworker £25,000-£30,000 Verbalisation, Central London Designers Competitive Salary + Benefits BBC, London (Central), London (Greater)

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