How voice tech is changing everything for brands | Tips for tackling transformation

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Campaign Sunday Supplement September 17, 2017

In-depth reads from across Campaign, covering brands, agencies and media How voice technology is changing everything for brands Emily Tan & James Page In the brave new 'brandless' world of voice, the race is on to seize early-mover advantage. But how can brands redefine themselves in this voice-operated environment, where consumer decisions are outsourced to an algorithm? Uncommon people: Was Leonard, Jameson and Graeme's disruptive new agency worth the wait? Claire Beale Adland's newest start-up is in the business of making a difference. Peak transformation: how to tackle the risky business of driving change Nicola Kemp Few words in marketing are as loaded or meaningless as transformation. But while the industry is tiring of talking about it, delivering it remains crucial to business survival. How Mario Testino found a new lens Brittaney Kiefer The legendary photographer has tapped a new creative vein through his use of Instagram. He talks to Brittaney Kiefer about his digital addiction, the danger with youth obsession, and how he discovered his creative voice. Meet the brain behind Accenture Interactive's acquisition spree Gideon Spanier Anatoly Roytman wants to create the first 'experience agency of record' and believes Accenture now has the capabilities to offer it. Is your brand's voice, male, female, human or mineral? Emily Tan The rise of voice technology platforms and the connected home has turned the discussion of a brand's voice from metaphorical to physical. Why it's still all about the work Claire Beale A client, a suit and a hack walk into a bar. 'Why the long faces?' asks the bartender as the morose trio haul themselves on to stools and order a round of very stiff drinks. 'I'm screwed,' they groan in chorus... Transformation for tomorrow's world Rachel Barnes The trouble with transformation is that at the outset you have a goal, but during the process you realise the posts keep moving. The conversation: AMV's Snowball & BT's Al-Qassab on perfectionism and diversity Simon Gwynn Top marketers and their agency partners interview each other in Campaign's new monthly feature. This first conversation takes place up the BT tower between Cilla Snowball and Zaid Al-Qassab. A view from Dave Trott: Start at the bottom Dave Trott Why would Harvard University ask Alex Ferguson to lecture on management? It became clear from his opening remarks... Let new ideas face the fire Helen Edwards Interesting things can happen when originators put up a sustained, impassioned defence of their ideas in the face of hostility or indifference. Promoted From the idea to the big screen: "Churchie's Drive-Thru Car Insurance" Got a great idea but not sure how to get it off the ground? Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Business Development Director - Integrated B2B Marcoms Agency £70-90k plus bonuses and commission and other benefits The Jefferson Group, Shoreditch area, London Senior Account Manager £competitive + Car/Allowance + Benefits Bray Leino, Filleigh, Devon Channels Marketing Manager £53K + bonus + car allowance + private health Direct Recruitment, London (Central), London (Greater) Digital Product Manager (Offers & Rewards) Competitive Three, Maidenhead, Berkshire Digital Designer Up to £40k April-Six, London (Central), London (Greater) Account Director - brand and design agency £50-60k plus benefits The Jefferson Group, Central London Senior Sales Manager Competitive Studio 71, London Consultant - BRAND & INNOVATION Competitive Package + Benefits Butterfly London, London (Central), London (Greater) Copywriter £3000-£6000 per month Emotech, London (Central), London (Greater) Sales and Creative Solutions Lead Competitive £ dependent on experience PinkNews Media Group, London

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