Saturday edition: Nespresso goes big on sustainability credentials in new global campaign | Tesco Bank hires top Barclays marketer to replace Larcombe | and more...

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Campaign: Brands September 16, 2017

Brand news and analysis, powered by Marketing Nespresso goes big on sustainability credentials in new global campaign Simon Gwynn After years of being "shy" about how it sources its coffee, Nespresso is putting its partnership with farmers at the centre of a new campaign, the brand's chief marketing officer tells Campaign. Tesco Bank hires top Barclays marketer to replace Larcombe Simon Gwynn Tesco Bank has appointed Nigel Hunt, managing director, brand and marketing at Barclays UK, as its new marketing and brand director. Absolut issues creative call to arms for a better world Brittaney Kiefer Absolut champions the belief that creativity can change the world in a new global campaign launching today. Marmite's new app tests reactions to the divisive spread Brittaney Kiefer Marmite has launched an app that analyses people's emotions as they eat the spread and determines whether they are born to love or hate it. Naomi Campbell fronts karaoke squad for H&M ad campaign Brittaney Kiefer Naomi Campbell sings karaoke on the streets of Tokyo for H&M's autumn/winter fashion campaign. iPhone X: evolutionary design or emperor's new clothes? Ben Bold Ten years after the iPhone debuted, held aloft by the late Steve Jobs before an enraptured San Francisco audience, Apple launches the roman numeral suffixed iPhone X (and 8 and 8 Plus). "Say hello to the future", the accompanying corporate blurb tell us. But for some, it's a future with little distinction from the past. Marc Pritchard: we're at the starting line of the next wave of brand building Simon Gwynn Procter & Gamble's chief brand officer Marc Pritchard used a keynote speech at Dmexco to outline three steps the marketing industry should take to respond to the challenges of today. Xenia Tchoumi: how to influence the influencers Nicola Kemp As a UN Ambassador, digital feminist and a fashion influencer with over 8 million fans, Xenia Tchoumi believes having a strong voice is key to engaging with consumers in an era of ever-decreasing attention spans. Apple boasts thankful customers among ads for new iPhone X and Watch Omar Oakes Apple launched a series of glossy ads to promote its new iPhone and Watch products, including one where Apple Watch users read their letters of thanks to the company. Bacardi and Virgin Atlantic create VR cocktail experience Gurjit Degun Bacardi Global Travel Retail, the travel experiences division for the drinks company, and Virgin Atlantic have created a virtual reality experience for customers visiting the airline's upper class lounge. Bonin Bough: mobile has become society's crystal meth Simon Gwynn The "mobilisation" of society has had impacts much deeper and more profound than most marketers have so far realised, Mondelez's former chief media and ecommerce officer Bonin Bough told a Dmexco audience. Campaign Underground to delve into emotional response to brands Ben Bold Tickets are on sale for the second instalment of Campaign Underground, an event featuring an array of content that will seek to answer the question: can brands genuinely engage emotionally with consumers? Promoted The Thinkboxes shortlist: July/August 2017 Thinkbox The July/August Thinkboxes shortlist sees some stand out creative from BT Sport, McCain, Nike, Kwiff and Volkswagen. Who will the Academy vote for? Watch them all right here... Promoted How to beat short-termism Jennifer Whitehead The focus on short-term gains is a threat to brands that can be beaten by collective action, says our expert panel Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Mid Weight Digital Designer - award winning integrated agency Up to £35,000 per annum plus benefits The Jefferson Group, london (Central), London (Greater) Account Manager - Content is KING! 30-40,000 The Jefferson Group, London (Central), London (Greater) Marketing Executive £25000 per annum Brand Recruitment, Buckinghamshire, Marlow / Buckinghamshire, High Wycombe / Beaconsfield, Buckinghamshire Director £100k - £150k (possibly more), plus bonus & benefits MODA consult, Surrey Consultant - BRAND & INNOVATION Competitive Package + Benefits Butterfly London, London (Central), London (Greater) Campaign Manager Circa £42,000 per annum + benefits Samaritans, Ewell, Epsom Social Media Manager Competitive Three, Maidenhead, Berkshire Senior Culture & Trends Consultant Up to £32,000 Join the Dots, Central Manchester Culture & Trends Director Up to £45,000 Join the Dots, Central Manchester Senior Account Manager DOE OLIVER Group, London (Central), London (Greater)

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