Should you be worried about Facebook's false audience figures?

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Campaign: Media September 13, 2017

Media news and analysis, powered by Media Week Should advertisers be worried about Facebook's false audience figures? Jeremy Lee In the latest scandal to hit Facebook, it has emerged that the company has been claiming it can reach demographics that are greater than actually exist. Facebook's events tool used to organise Russian-backed anti-Muslim rallies Ben Bold Russian organisations used Facebook's events tool to organise political rallies in the US, including an anti-immigration, anti-Muslim protest event in 2016. Fox bid for Sky referred to Competition & Markets Authority by culture secretary Omar Oakes Culture secretary Karen Bradley will refer 21st Century Fox's bid to take over Sky to the Competition & Markets Authority, she has announced. How Mario Testino found a new lens Brittaney Kiefer The legendary photographer has tapped a new creative vein through his use of Instagram. He talks to Brittaney Kiefer about his digital addiction, the danger with youth obsession, and how he discovered his creative voice. Vue confirms former ITV boss Crozier as chairman Omar Oakes Cinema chain Vue has confirmed former ITV chief executive Adam Crozier is joining as chairman ahead of a possible initial public offering. Meet the iclone: how the iPhone became comfort technology Nicola Kemp The continued growth of the iPhone is testament to a culture of constant upgrade in which time pressed consumers are more willing to invest in better versions of what they already own rather than change. Why close collaboration is the key to cracking programmatic Andy Butters Advertisers shouldn't judge programmatic on performance - they should judge how effectively they are working with their agencies by their programmatic performance. Movers and shakers: Tesco Bank, Havas Media, John Lewis, and more Staff Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Country Living to create festival in Bath Gurjit Degun Country Living, the Hearst Magazines-owned home interest title, is launching a festival in Bath to "bring the country to the city". My Media Week: Cennydd Roberts, 8 Outdoor Hayley Hayes Cennydd Roberts, the chief executive at 8 Outdoor, is disappointed by Ivanka Trump but buoyed by the agency's inaugural company conference. Promoted Why the fear factor works Thomas Laranjo, MD of Total Media How can advertisers use emotions to improve an advertising strategy? Promoted 'Digital has been the salvation in marketing': DirectLine's marketing director Mark Evans Georganna Simpson Ahead of dmexco 2017, Campaign finds out how Evans is collaborating with the CFO, why he is striving to make consumer lives easier and why the art of brand building is waning... Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Sales Manager - Recruitment Media Up to £40,000 + uncapped com OTE £60,000+ b3-media, London (Central), London (Greater) Associate Editor Up to £50,000 + benefits inc pension/healthcare b3-media, Sussex Business Development Manager - Media Up to £40,000 + uncapped com + bens b3-media, North London Sales and Creative Solutions Lead Competitive £ dependent on experience PinkNews Media Group, London Digital Product Manager (Offers & Rewards) Competitive Three, Maidenhead, Berkshire Account Manager - CIPS Circa £40k Haymarket Media Group, Twickenham, London (Greater) New Business Manager - OLIVER Media Competitive + Benefits OLIVER Group, London, UK Account Director - CIPD Depending on experience Haymarket Media Group, Twickenham, London (Greater) Media Planning Manager Competitive Three, Maidenhead, Berkshire Audience Planner Competitive CHI & Partners, Edinburgh, City of Edinburgh

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