Quarter of global marketers report digital ads appearing next to extremist content | Unilever marketing boss Weed reveals 5C brand strategy | and more...

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Campaign: Brands September 26, 2017

Brand news and analysis, powered by Marketing Quarter of global marketers report digital ads appearing next to extremist content Emily Tan A quarter of the world's marketers have reported specific examples of where their digital advertising appeared alongside offensive and compromising content. Unilever marketing boss Weed reveals 5C brand strategy Emily Tan Unilever is unveiling a new framework for its marketers that will form the backbone of its brand strategies going forward. Female marketers earn £7.9k less than male colleagues Nicola Kemp Female managers in marketing earn £7,900 less than male colleagues, meaning that the gender pay gap for managers in the marketing sector is 17.3%. Guinness seems to have taken a leaf out of Vice's book Unruly Social video experts at Unruly review Guinness's latest ad "The Compton cowboys", created by Abbott Mead Vickers BBDO. Campaign's Best Places to Work entry deadline fast approaching There are just two weeks left to enter Campaign's inaugural survey recognising the best places to work in marketing, advertising and media. Oath's first campaign aims to showcase its brands and reach Emily Tan Oath, the new brand Verizon created by combining AOL and Yahoo, has pushed out its first global brand campaign #BuildYourBrand across nine markets. Brand partnerships: maintain the momentum Luke D'Arcy Too many brands allow their partnerships to quickly fizzle out after the campaign's climax, but there are ways to make the most of your investment over the longer term, says Momentum Worldwide president Luke D'Arcy HP's diversity initiative one year on: Agencies exceed gender targets, fall short on minority representation Sean Czarnecki HP's Karen Kahn blames it on unconscious bias and an inability to build a talent pipeline. Uber should meet with TfL, Khan says after company's apology Omar Oakes Sadiq Khan, the mayor of London, has asked the capital's transport company to meet with Uber's chief executive following the company's open letter of apology for its mistakes. How to hack yourself a more inclusive workplace Daniele Fiandaca In the midst of a wave of talk and not enough action, how can brands and agencies build a more inclusive workplace, asks the co-founder of Utopia and Token Man. How easyJet targeted spontaneous travellers with a cafe James Page EasyJet, the budget airline, opened a Dutch-inspired pop-up café offering local cuisine sprinkles on bread to promote spontaneous travel. YouTube launches new ways to target and measure ads Emily Tan Brands can now target audiences on YouTube based on their Google searches and the places and apps we like. Voxi targets students with 'Endless possibilities' campaign Gurjit Degun Voxi, Vodafone's mobile network aimed at young people, is creating a series of activations at universities to draw to appeal to more students. Godiva creates sensory chocolate banquet Gurjit Degun Godiva, the luxury chocolatier owned by Pladis, is holding sensory chocolate banquets to mark the launch of its masterpieces collection in Sainsbury's. Promoted How to beat short-termism Jennifer Whitehead The focus on short-term gains is a threat to brands that can be beaten by collective action, says our expert panel Promoted Let's use TV to change minds, attitudes...even society Rosie Arnold Rosie Arnold, head of art at Abbott Mead Vickers BBDO and the new Thinkbox Academy president, lays out her agenda for society-changing films that harness the power of TV Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Head of Marketing Communications £70-80k + bonus + benefits Together, Cheadle, Greater Manchester Mid Weight Digital Designer - award winning integrated agency Up to £35,000 per annum plus benefits The Jefferson Group, london (Central), London (Greater) Account Manager - Content is KING! 30-40,000 The Jefferson Group, London (Central), London (Greater) Marketing Executive £25000 per annum Brand Recruitment, Buckinghamshire, Marlow / Buckinghamshire, High Wycombe / Beaconsfield, Buckinghamshire CX Strategy Partner Circa £45,000 depending on experience + benefits Bray Leino, Bristol Director of Marketing & Communications Competitive salary plus benefits Streatham & Clapham High School, London Culture & Trends Director Up to £45,000 Join the Dots, Central Manchester Senior Culture & Trends Consultant Up to £32,000 Join the Dots, Central Manchester PR and Marketing Manager £40,000 plus Bonus Boxpark, Shoreditch and Croydon Account Manager/Director - Creating objects to solve problems for brands £32-50k pa, dependant on experience, plus performance bonus of up to 30% Studio Make Believe, Hayes, London (Greater)

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