Saturday edition: Sorrell under pressure to streamline WPP | Facebook tackles brand safety

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Campaign: Media September 16, 2017

Media news and analysis, powered by Media Week Sorrell under pressure to streamline WPP as FMCG clients cut back on marketing Gideon Spanier Sir Martin Sorrell should consider more radical ways to restructure and simplify WPP in response to slowing revenue growth and changing client needs, according to people inside and outside the company. Facebook tackles brand safety with tougher ad 'monetisation eligibility' standards Gideon Spanier Facebook has launched tougher rules on brand safety because it admits some marketers are "feeling uneasy" about where their ads have appeared and want "clearer guidance". Accenture wants to be world's biggest 'experience agency of record' Gideon Spanier Accenture Interactive claims it is building the first global "experience agency of record" and that it can cater for the needs of brands better than traditional agency holding companies. Should advertisers be worried about Facebook's false audience figures? Jeremy Lee In the latest scandal to hit Facebook, it has emerged that the company has been claiming it can reach demographics that are greater than actually exist. Sheryl Sandberg: 'Facebook must bring people together to do good' Matthew Chapman Facebook chief operating officer Sheryl Sandberg has said that, in turbulent times, the social network must do more than simply connect people. Virgin Trains in OOH 'first' with ads that use traffic and geo data to compare journey times Ben Bold Virgin Trains is combining traffic and location data to accurately tell drivers stuck in traffic how much longer their journey will take them by car compared with how long it would take by train. Havas Media hires Maxus's Stephanie Marks as MD Ben Bold Havas has appointed Maxus's deputy managing director Stephanie Marks as managing director of Havas Media. London's Piccadilly lights set to unveil new-look screen Omar Oakes After nearly nine months of renovation, London's famous Piccadilly lights will soon be switched back on with a new-look digital screen that updates its mosaic appearance. Sorrell 'succumbs' to Twitter and grills founder Dorsey on Trump, takeovers and 'clunky' ad experience Simon Gwynn WPP chief executive Martin Sorrell - who has joined Twitter - interviewed the company's chief executive Jack Dorsey on stage at Dmexco, fulfilling an appointment originally set for a year ago. News UK relaunches Style and Fabulous with seven-day content Omar Oakes News UK is relaunching Style and Fabulous, the respective flagship fashion supplements for The Sunday Time and The Sun on Sunday, with digital content running seven days a week in a bid to meet changing reader demand. Google accused of sex discrimination in US lawsuit Ben Bold Google is being sued by three female former employees, who are claiming that it discriminates against women, paying them less and favouring men for promotion. Govt suggests moving only part of Channel 4 outside London Omar Oakes The government is now considering moving only part of Channel 4 out of London, with a significant part of the broadcaster being able to remain in the capital. Campaign Underground to delve into emotional response to brands Ben Bold Tickets are on sale for the second instalment of Campaign Underground, an event featuring an array of content that will seek to answer the question: can brands genuinely engage emotionally with consumers? Promoted The Thinkboxes shortlist: July/August 2017 Thinkbox The July/August Thinkboxes shortlist sees some stand out creative from BT Sport, McCain, Nike, Kwiff and Volkswagen. Who will the Academy vote for? Watch them all right here... Promoted How to beat short-termism Jennifer Whitehead The focus on short-term gains is a threat to brands that can be beaten by collective action, says our expert panel Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Sales Manager - Recruitment Media Up to £40,000 + uncapped com OTE £60,000+ b3-media, London (Central), London (Greater) Associate Editor Up to £50,000 + benefits inc pension/healthcare b3-media, Sussex Business Development Manager - Media Up to £40,000 + uncapped com + bens b3-media, North London Senior Sales Manager Competitive Studio 71, London Sales and Creative Solutions Lead Competitive £ dependent on experience PinkNews Media Group, London Digital Product Manager (Offers & Rewards) Competitive Three, Maidenhead, Berkshire Head of Studio Competitive Studio 71, London Talent Manager Competitive Studio 71, London Director of Talent Management Competitive Studio 71, London Account Manager - CIPS Circa £40k Haymarket Media Group, Twickenham, London (Greater)

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