Saturday edition: There's a new agency in town | Adam & Eve shareholders pocket £110m

 

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Campaign: Agencies September 16, 2017

Leonard, Jameson and Graeme unveil new agency Claire Beale Nils Leonard, Lucy Jameson and Natalie Graeme, the former management team at Grey London, have named their start-up agency Uncommon Creative Studio and are open for business from today. Adam & Eve shareholders pocket £110m after earn-out Gideon Spanier The founding shareholders in Adam & Eve have collected an estimated £110m from the sale of their agency to Omnicom after completing a lucrative earn-out worth triple the amount they received initially. Accenture wants to be world's biggest 'experience agency of record' Gideon Spanier Accenture Interactive claims it is building the first global "experience agency of record" and that it can cater for the needs of brands better than traditional agency holding companies. Sorrell under pressure to streamline WPP as FMCG clients cut back on marketing Gideon Spanier Sir Martin Sorrell should consider more radical ways to restructure and simplify WPP in response to slowing revenue growth and changing client needs, according to people inside and outside the company. Adam & Eve's £110m earn-out deal puts a premium on cultural impact Gideon Spanier Adam & Eve's most famous client prides itself on being "never knowingly undersold" but the agency's founders certainly didn't under-sell themselves. Absolut issues creative call to arms for a better world Brittaney Kiefer Absolut champions the belief that creativity can change the world in a new global campaign launching today. Naomi Campbell fronts karaoke squad for H&M ad campaign Brittaney Kiefer Naomi Campbell sings karaoke on the streets of Tokyo for H&M's autumn/winter fashion campaign. WPP combines five brand and design agencies amid company restructure Omar Oakes Five WPP brand consultancies and design agencies, including Brand Union and The Partners, are being combined under a single brand. Marmite's new app tests reactions to the divisive spread Brittaney Kiefer Marmite has launched an app that analyses people's emotions as they eat the spread and determines whether they are born to love or hate it. Apple boasts thankful customers among ads for new iPhone X and Watch Omar Oakes Apple launched a series of glossy ads to promote its new iPhone and Watch products, including one where Apple Watch users read their letters of thanks to the company. Pitch update: Domino's shortlists three and Merck kicks off ad review Domino's has shortlisted three agencies in its digital and CRM review and Merck has approached shops ahead of reviewing its ad account, while a plethora of brands have appointed new partners. Uncommon spells out collaboration approach in 'Uncontract' Claire Beale Uncommon, the new agency launched yesterday by the former Grey management team of Nils Leonard, Lucy Jameson and Natalie Graeme, has unveiled details of its approach to working with talent. Five of the best iPhone ads from the last decade Ben Bold Ahead of this evening's Apple Keynote, when the tech giant is expected to launch a new iPhone, Campaign charts the smartphone's best ads from the last decade. Mars Petcare gives brutal twist to debut ad for Dreamies Deli-Catz brand Omar Oakes Mars Petcare's first ad campaign for new cat food brand Dreamies Deli-Catz features a cute friendship between a cat and a chick that is brutally cut short. Campaign Underground to delve into emotional response to brands Ben Bold Tickets are on sale for the second instalment of Campaign Underground, an event featuring an array of content that will seek to answer the question: can brands genuinely engage emotionally with consumers? Promoted The Thinkboxes shortlist: July/August 2017 Thinkbox The July/August Thinkboxes shortlist sees some stand out creative from BT Sport, McCain, Nike, Kwiff and Volkswagen. Who will the Academy vote for? Watch them all right here... Promoted Open canvas: the best in outdoor Posterscope Two experts pick their favourite out of home campaigns and explain why their chosen work makes the most of the medium Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Digital Business Development Consultant - Design & Brand Comms Agency £50,000 + attractive bens package. Ann Sharman Recruitment, London (Central), London (Greater) Senior Data Planner – Stunning W1 Agency to £45k + great benefits Fill Recruitment, London (Central), London (Greater) Senior Planner £55-60k + bens Direct Recruitment, London (Central), London (Greater) New Business Director £80k + excellent benefits and bonus MODA consult, London (Central), London (Greater) Product Owner £40000 - £75000 per annum The Great & The Good, London Account Director - brand and design agency £50-60k plus benefits The Jefferson Group, Central London Copywriter £3000-£6000 per month Emotech, London (Central), London (Greater) Senior Account Manager £40-50,000 Underscore, London (Central), London (Greater) Creative Planning Director Competitive TBWA Paris, Paris, France Senior Copywriter DOE OLIVER Group, Canary Wharf, London (Greater)

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