Marmite unveils gene test | Domino's calls review | Stonewall urges action for LGBT equality

 

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Campaign: Agencies September 07, 2017

Marmite gene testing could prove whether you're born to 'love it or hate it' Brittaney Kiefer A scientific study has shown that people's taste preference for Marmite is in their genes. Domino's calls CRM and digital review Jeremy Lee Domino's is reviewing its CRM and digital arrangements after splitting with Iris. Stonewall urges action from passive LGBT allies as hate crime surges Brittaney Kiefer Stonewall has launched its first brand campaign in 10 years to reignite the fight for LGBT equality, as new research reveals that hate crime against LGBT people has risen nearly 80% in the past five years. Pitch update: JWT waves goodbye to Debenhams and First Direct Staff It's been a bad week for J Walter Thompson as it emerged it has lost First Direct shortly after it failed to make it through to the next stage of the Debenhams pitch, while AccorHotels and Medway Council are speaking to agencies. How Heseltine invented the hipster Paul Burke The once desolate East London is now a hub for creatives and hipsters, which sprung from the seed planted by Michael Heseltine. Paul Burke investigates. Sneak peek: Snowball and Al-Qassab talk accidental careers, visiting Zambia and the talent crisis in new Campaign feature Staff Abbott Mead Vickers BBDO's Cilla Snowball and BT's Zaid Al-Qassab will be the first duo to appear in The Conversation, a monthly feature in the new Campaign in which top marketers and their agency or media partners interview each other. A view from Dave Trott: Problems are there to be solved Dave Trott In 1956, Malcom McLean was sitting at the docks waiting to unload his truck. Adwatch: KFC is the cheery antithesis of Trivago Alice Schaffer KFC's "The whole chicken" took nerve to do but is inspiring and joyful, writes J. Walter Thompson's group planning director. Diary of an agency start-up: Ten tips on growing up fast Henry Daglish Henry Daglish, the founder of Bountiful Cow, is writing a diary for Campaign about his media agency start-up and this is his ninth and final instalment. Campaign Diary: Wavemaker rings a bell, Moray MacLennan hits Mexico and Martin Brooks moves into clobber WPP's new agency brand looks strangely familiar while the M&C Saatchi worldwide opens doors in Mexico City Promoted Video ad-serving that might actually work: the new app reality John Murn, Intowow Groundbreaking technology is making VPAID available for any in-app video ad placement, opening up massive earning potential for apps. At last. The Work Pick of the week: FCA pulls it out of the bag with bizarre Schwarzenegger ad Jeremy Lee Jeremy Lee is delighted to see that at least M&C Saatchi is doing something different. Diesel "Go with the flaw" by Publicis Italy Diesel celebrates flawed beauty in a film shot by François Rousselet, the director behind music videos for The Rolling Stones, Madonna and Snoop Dogg. KA Drinks "#KAGetRated" by BMB KA Drinks, the Caribbean-inspired soft-drinks brand, is holding a competition to find the best emerging grime artist in the UK. Turkey of the week: LivingSocial's singers are unoriginal Omar Oakes LivingSocial's family of barbershop singers failed to charm Omar Oakes. More Promoted 'Absolute desire to purchase' is the perfect made-up metric: Disney's CMO Anna Hill Georganna Simpson Ahead of dmexco 2017, Campaign talks to Hill about the ideal metric, connecting with audiences and watching competitors' movies... Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Digital Business Development Consultant - Design & Brand Comms Agency £50,000 + attractive bens package. Ann Sharman Recruitment, London (Central), London (Greater) Senior Data Planner – Stunning W1 Agency to £45k + great benefits Fill Recruitment, London (Central), London (Greater) New Business Director £80k + excellent benefits and bonus MODA consult, London (Central), London (Greater) Product Owner £40000 - £75000 per annum The Great & The Good, London Group Account Director / Business Director £75k - £85k dependent on experience, plus excellent benefits MODA consult, London (Central), London (Greater) New Business Director £70k + excellent benefits MODA consult, London (Central), London (Greater) Copywriter £3000-£6000 per month Emotech, London (Central), London (Greater) Digital Designer Up to £40k April-Six, London (Central), London (Greater) Senior Account Manager £40-50,000 Underscore, London (Central), London (Greater) Digital and Multimedia Designer £24,983 - £28,936 Leeds Beckett University, Leeds, West Yorkshire

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