Ronaldo performs new move for Fifa 18 ad | Why one agency is sponsoring women's football

 

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Campaign: Agencies September 29, 2017

Ronaldo performs new football move in EA Sports' Fifa 18 campaign Brittaney Kiefer EA Sports and agency Adam & Eve/DDB created a new skill move performed by Cristiano Ronaldo to launch the new Fifa 18 game. Why one independent agency is sponsoring a women's football team Dan Shute It's time for the agency to put its money where its mouth is, says Creature of London's chief executive. Creatives express skepticism that consultancies can foster brave work I-Hsien Sherwood The minds behind "Fearless Girl," "The World's Biggest Asshole" and more discuss what it takes to make meaningful, moving campaigns. Harbour: what's the real story? Paul Hammersley The benefit of working with independent, specialist agencies with integrated thinking and output is the best of all worlds. Branded content takes a bow at the Clios Jon Hamm Compared to just three years ago, there is a sense of excitement and anticipation about the trajectory of the category, says Geometry Global's CCO. In pictures: Celebration time at the Marketing New Thinking Awards Staff Brand marketers and agencies flocked to One Marylebone in central London for Campaign's Marketing New Thinking Awards, held in partnership with Sky Media on Wednesday (27 September). Every child around the world has the right to be creative Kian Bakhtiari Creative inequality results in a waste of talent, resources and potential solutions, says Kian Bakhtiari, strategist, FortySix. Why the 2007 financial crash changed marketing forever Jon Goldstone What's changed for FMCG marketers a decade on from September 2007 when the credit crunch started to bite? The Brandgym global managing partner Jon Goldstone, who has held senior marketing roles at PepsiCo, Premier Foods and Unilever, offers some personal observations. Promoted Industry research: What's really going on with programmatic? Campaign Insight & The Trade Desk Share with us your positives and pain points of programmatic for a chance to win £500 in high street vouchers or the GoPro HERO5 Session The Work Audi "Clowns" by Bartle Bogle Hegarty Audi sends in the clowns for a big-budget campaign promoting the carmaker's technologies. The British Heart Foundation "Heart for a heart" by The Full Service The British Heart Foundation has partnered with photographer and director Rankin's creative agency, The Full Service, on a social media campaign to raise awareness of heart disease on World Heart Day (29 September). EA Sports Fifa 18 "More than a game" by Adam & Eve/DDB EA Sports and Adam & Eve/DDB created a new skill move in Fifa 18 for a campaign launching the game. More TRENDING Publicis and WPP are takeover targets and Accenture 'looks a credible buyer', bank says Gideon Spanier Publicis Groupe and WPP are takeover targets because agency groups are under pressure and Accenture looks the most credible buyer, according to a leading French bank. Domino's unveils 'official food of everything' position in first ads by VCCP Omar Oakes VCCP's debut campaign for Domino's positions the pizza delivery brand as "The official food of everything" with six TV spots. Promoted Show us your #LISTENINGFACE FHF London What does your listening face look like? FleishmanHillard Fishburn's new brand campaign shines a light on the business value of really listening to others. Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Head of Studio Competitive Studio 71, London Digital Business Development Consultant - Design & Brand Comms Agency £50,000 + attractive bens package. Ann Sharman Recruitment, London (Central), London (Greater) Senior Data Planner – Stunning W1 Agency to £45k + great benefits Fill Recruitment, London (Central), London (Greater) Copywriter £3000-£6000 per month Emotech, London (Central), London (Greater) Copywriter - Unilever Competitive + Benefits OLIVER Group, Hamburg (Bundesland) (DE) Designer Competitive Manchester United Foundation, Manchester Artworker DOE OLIVER Group, City of Westminster, London (Greater) Designer DOE OLIVER Group, Birmingham, West Midlands Head of Digital Production DOE OLIVER Group, London (Greater) Creative Artworker £25,000-£30,000 Verbalisation, Central London

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