Friday, 8 September 2017

Lastminute.com reviews ad account | O2 launches multimillion-pound campaign

 

Campaign: Agencies

Campaign: Agencies
September 08, 2017
Lastminute.com reviews ad account after FCB split
Lastminute.com reviews ad account after FCB split

Omar Oakes

Lastminute.com has begun its second UK ad agency review in just over a year after splitting with FCB Inferno.

O2 launches multimillion-pound 'Oops' campaign promoting screen replacement service
O2 launches multimillion-pound 'Oops' campaign promoting screen replacement service

Ben Bold

O2 has launched a multimillion-pound campaign under the banner "Oops", using media including TV and outdoor to vouch that it will replace the broken screens of new mobile customers.

Tyrrells launches debut TV ads with new 'absurd what we do' tagline
Tyrrells launches debut TV ads with new 'absurd what we do' tagline

Omar Oakes

Tyrrells, the crisp brand, is launching its first TV advertising campaign today with a Monty Python-esque duo of spots.

House of Lords canvasses ad industry ahead of Brexit
House of Lords canvasses ad industry ahead of Brexit

Ben Bold

The House of Lords has launched an inquiry into the future of the advertising sector ahead of Brexit, calling on the industry to provide evidence about the UK's current access to international talent and the skillsets required to sustain business.

Nars and Refinery29 champion female creativity in immersive art exhibit
Nars and Refinery29 champion female creativity in immersive art exhibit

Brittaney Kiefer

Nars Cosmetics and Refinery29, the WPP-backed digital media company, have created a bold exhibition of female artists celebrating women's strength and self-expression.

Public Health England encourages brisk walking with digital outdoor ads
Public Health England encourages brisk walking with digital outdoor ads

Suzanne Bidlake

Public Health England has unveiled an interactive campaign in which adults who walk briskly from an out of home ad site to a Boots store within ten minutes are rewarded with a free Shapers Meal Deal.

Voice tech dystopia? Today's design decisions will shape the future
Voice tech dystopia? Today's design decisions will shape the future

Jevaun Howell

Devices and apps which don't thoughtfully consider audiences' voice tech needs will be found out, warns design agency Fjord's senior design director.

Mindshare launches 'programmable' media service
Mindshare launches 'programmable' media service

Faeez Samadi

Mindshare has announced the creation of its new platform called Anna, which it says is the industry's first "programmable" approach to demand-side platform and dynamic creative optimisation control.

Case study: programmatic as a force for good
Promoted
Case study: programmatic as a force for good

Sabrina Bailey-Navalón, Marketing Director EMEA, Xaxis

How can advertisers help save the world? Outcome media company Xaxis used programmatic to raise awareness and drive donations for GlobalGiving...

The Work

Nufferton
Nufferton "Coconut kiss" by Golf

A dog takes his sleepwalking owner on a tour of the city in this charming film for the pyjama brand Nufferton.

Premier Inn
Premier Inn "Chapman and Steele" by Lucky Generals

The next chapter in Premier Inn's "A great place to start campaign" is a tribute to '80s buddy copy movies.

Stonewall
Stonewall "Come out for LGBT" by Mr President

Stonewall's first brand campaign in a decade seeks to reignite the fight for LGBT equality.

More

TRENDING

Marmite gene testing could prove whether you're born to 'love it or hate it'
Marmite gene testing could prove whether you're born to 'love it or hate it'

Brittaney Kiefer

A scientific study has shown that people's taste preference for Marmite is in their genes.

WPP unveils Wavemaker as name of merged MEC-Maxus agency
WPP unveils Wavemaker as name of merged MEC-Maxus agency

Gideon Spanier

Wavemaker will be the name of the WPP agency formed by the merger of MEC and Maxus.

Going Underground: humans crave emotion, but do they buy it?
Promoted
Going Underground: humans crave emotion, but do they buy it?

Georganna Simpson

Campaign Underground's next event asks if emotional marketing really drives business...


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