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House of Lords canvasses ad industry ahead of Brexit Ben Bold The House of Lords has launched an inquiry into the future of the advertising sector ahead of Brexit, calling on the industry to provide evidence about the UK's current access to international talent and the skillsets required to sustain business. | |
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Mindshare launches 'programmable' media service Faeez Samadi Mindshare has announced the creation of its new platform called Anna, which it says is the industry's first "programmable" approach to demand-side platform and dynamic creative optimisation control. | |
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Case study: programmatic as a force for good Sabrina Bailey-Navalón, Marketing Director EMEA, Xaxis How can advertisers help save the world? Outcome media company Xaxis used programmatic to raise awareness and drive donations for GlobalGiving... | |
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