Saturday edition: O2 launches multimillion-pound 'Oops' campaign | Unilever acquires ethical tea brand | Marmite gene testing | and more...

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Campaign: Brands September 09, 2017

Brand news and analysis, powered by Marketing O2 launches multimillion-pound 'Oops' campaign promoting screen replacement service Ben Bold O2 has launched a multimillion-pound campaign under the banner "Oops", using media including TV and outdoor to vouch that it will replace the broken screens of new mobile customers. Unilever acquires ethical tea brand Pukka Herbs Ben Bold Unilever has bought organic herbal tea company Pukka Herbs for an undisclosed sum, boosting its organic and environmental credentials. Marmite gene testing could prove whether you're born to 'love it or hate it' Brittaney Kiefer A scientific study has shown that people's taste preference for Marmite is in their genes. Parents blame brands over gender stereotyping Nicola Kemp At the end of a summer of discontent over gender stereotyping, exclusive research commissioned by Campaign reveals that parents blame brands for perpetuating inequality. Lego: how can the business ditch the 'complexity' and hit the reset button? Ben Bold Lego experienced a fall in global revenues for the first time in a decade, leading the firm to announce job cuts of 1,400. With executive chairman Jørgen Vig Knudstorp admitting that the business has become too complex and lost its focus, how can it press the "reset button" and return to its core? Vodafone 'not a brand on radar of young' says head of youth sub-brand Voxi Ben Bold Vodafone's decision to create a standalone sub-brand for its youth-focused Voxi was based on the insight that the mother brand was "not necessarily on the radar" of the young, admits Voxi's boss. Sneak peek: Snowball and Al-Qassab talk accidental careers, visiting Zambia and the talent crisis in new Campaign feature Staff Abbott Mead Vickers BBDO's Cilla Snowball and BT's Zaid Al-Qassab will be the first duo to appear in The Conversation, a monthly feature in the new Campaign in which top marketers and their agency or media partners interview each other. Sainsbury's Tu launches new brand position 'Be you' in first campaign by Portas Simon Gwynn Sainsbury's is aiming to establish Tu as a "credible British fashion brand" with a new TV campaign featuring a diverse array of street-cast people. Movers and shakers: Coca-Cola, Ladbrokes Coral, CHI, MEC, Weetabix, Spotify, SapientRazorfish and more Staff Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Subway brand revamp is long overdue, marketing chief admits Simon Gwynn Subway has not kept pace with the evolving expectations of consumers - but a major redevelopment of the chain's 2,500-strong store estate is set to change all that, its UK and Ireland marketing director has said. Heineken research reveals cultural challenges in tackling drink-driving Simon Gwynn A major global study by Heineken has highlighted the difficulties in getting people not to drink and drive - with three quarters of drivers considering it an acceptable thing to do under certain circumstances. Nars and Refinery29 champion female creativity in immersive art exhibit Brittaney Kiefer Nars Cosmetics and Refinery29, the WPP-backed digital media company, have created a bold exhibition of female artists celebrating women's strength and self-expression. Stonewall urges action from passive LGBT allies as hate crime surges Brittaney Kiefer Stonewall has launched its first brand campaign in 10 years to reignite the fight for LGBT equality, as new research reveals that hate crime against LGBT people has risen nearly 80% in the past five years. Apple pulls plug on UK music festival Gurjit Degun The Apple Music Festival is coming to an end after ten years. Coke's VP of digital sales and marketing departs for McKinsey Ben Bold Coca-Cola vice-president, digital sales and marketing Mark Elkins has joined management consultancy McKinsey & Company after 11 years at the soft drinks giant. Promoted 'Absolute desire to purchase' is the perfect made-up metric: Disney's CMO Anna Hill Georganna Simpson Ahead of dmexco 2017, Campaign talks to Hill about the ideal metric, connecting with audiences and watching competitors' movies... Promoted Case study: programmatic as a force for good Sabrina Bailey-Navalón, Marketing Director EMEA, Xaxis How can advertisers help save the world? Outcome media company Xaxis used programmatic to raise awareness and drive donations for GlobalGiving... Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Director £100k - £150k (possibly more), plus bonus & benefits MODA consult, Surrey Consultant - BRAND & INNOVATION Competitive Package + Benefits Butterfly London, London (Central), London (Greater) Account Manager/Director - Creating objects to solve problems for brands £32-50k pa, dependant on experience, plus performance bonus of up to 30% Studio Make Believe, Hayes, London (Greater) DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York Alumnae Relations Manager £40,000 - £45,000 Girls' Day School Trust, City of Westminster, London (Greater) Creative Brand Designer DOE OLIVER Group, London (Central), London (Greater) eCom Translator (ENG- TR) DOE OLIVER Group, Istanbul (TR) Director of Engagement Competitive London Youth, London In-House Marketing Designer Competitive Emotech, London (Central), London (Greater) Conversion Officer – Student Marketing Team £24,983 - £28,936 Leeds Beckett University, Leeds, West Yorkshire

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