Friday 29 September 2017

Ronaldo performs new football move in EA Sports' Fifa 18 campaign | Barclaycard teams up with Timex to launch contactless watch | and more...

Campaign 18:05

Campaign 18:05
September 29, 2017
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Ronaldo performs new football move in EA Sports' Fifa 18 campaign
Ronaldo performs new football move in EA Sports' Fifa 18 campaign

Brittaney Kiefer

EA Sports and agency Adam & Eve/DDB created a new skill move performed by Cristiano Ronaldo to launch the new Fifa 18 game.

Tech
Barclaycard teams up with Timex to launch contactless watch
Barclaycard teams up with Timex to launch contactless watch

Emily Tan

Barclaycard's bPay has partnered with Timex to create a contactless payment watch.

Advertising
Accenture hints at further marketing services expansion
Accenture hints at further marketing services expansion

Omar Oakes

Accenture's global boss has hinted at further expansion in the ad industry, telling investors he is "very excited about the next generation of marketing services we might launch" in 2018.

Marketing
Schweppes creates alchemy experience for London Cocktail Week
Schweppes creates alchemy experience for London Cocktail Week

Gurjit Degun

Schweppes, the soft drink brand owned by Coca-Cola, is creating a secret pop-up bar at London Cocktail Week encouraging people to find out about the world of alchemy.

Media
Express Newspapers' profits drop 56%
Express Newspapers' profits drop 56%

Gideon Spanier

Express Newspapers has seen annual profits more than halve as owner Richard Desmond prepares to sell the group to Trinity Mirror.

 

Also in the news
Magazines more trusted than social media in UK

Seven in 10 Britons trust magazine media over social media, a study by MediaCom North and Magnetic has found.

Why the 2007 financial crash changed marketing forever

What's changed for FMCG marketers a decade on from September 2007 when the credit crunch started to bite? The Brandgym global managing partner Jon Goldstone, who has held senior marketing roles at PepsiCo, Premier Foods and Unilever, offers some personal observations.

Tia Maria's coffee cocktail pop-up returns for London Cocktail Week

Tia Maria is setting up a coffee cocktail bar in Spitalfields Market next week.

Why it pays to be direct
Promoted
Why it pays to be direct

Words by Christian Knowles-Fitton, managing director, Bark&Bite

Agility, efficiency, speed to market - client mandatories that are driving the demise of the 'fully integrated' agency and flourishing of the specialist creative agency

Transformational tech is here, now
Promoted
Transformational tech is here, now

Chris Baldwin, Sodexo

How innovations in technology are making marketing come alive


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