Subway brand revamp is long overdue, marketing chief admits | Kristof Fahy seeks new challenge after Ladbrokes Coral role comes to 'natural conclusion' | and more...

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Campaign: Brands September 04, 2017

Brand news and analysis, powered by Marketing Subway brand revamp is long overdue, marketing chief admits Simon Gwynn Subway has not kept pace with the evolving expectations of consumers - but a major redevelopment of the chain's 2,500-strong store estate is set to change all that, its UK and Ireland marketing director has said. Kristof Fahy seeks new challenge after Ladbrokes Coral role comes to 'natural conclusion' Simon Gwynn Ladbrokes Coral chief customer officer Kristof Fahy is to leave the bookmaker at the end of September, 11 months after it was formed from the merger of Ladbrokes and Gala Coral. Yellow Pages: 30 years of memorable ads Omar Oakes As the Yellow Pages plans to cease printing in 2019, Campaign takes a look at some of the brand's most memorable ads from the last three decades. Galaxy dumps Audrey Hepburn ads for stressed working woman Omar Oakes Galaxy, the Mars chocolate brand, has ended its four-year run of ads starring a digital Audrey Hepburn in favour of a global campaign featuring a "modern" professional woman who faces the stresses of working life. Digital Mavericks 2017: Alternative portraits of success Emily Tan Meet this year's list of Digital Mavericks. These women are succeeding in tech and digital on their own terms, in the face of adversity and the status quo. Rushing straight to the heart of the periphery Andy Nairn As we get our "back to school" heads on after the summer break, the Lucky Generals co-founder says it's time to start sweating the big stuff. O2 runs 'broken' billboards to show off screen replacement offer Sam Burne James Mobile brand O2 dialled in plenty of attention last week when it placed five apparently broken billboards across the country to create buzz around its offer of free screen replacment on new phones. Jack Daniel's pairs food, booze and song to help Brits 'Find their taste of Tennessee' Emily Tan As part of its "Find your taste of Tennessee" campaign, Jack Daniel's has launched a microsite that teaches you different whisky based cocktails, paired with recipes and music. Tesco fraud trial set to begin Simon Gwynn The trial of three of Tesco's former top executives for fraud and false accounting is set to begin today, almost three years after the retailer revealed it had overstated profits by £263m. Govt may be planning tough restrictions on betting machines, letter suggests Simon Gwynn A letter from the Chancellor, Philip Hammond, to the Bishop of St Albans, suggests that the government is preparing to clamp down on fixed-odds betting terminals. YouTube is changing, but will it be enough to retain its online video crown? Mats Stigzelius To maintain its status in the world of online video, YouTibe should learn from its social media rivals, writes the co-founder of influencer platform Takumi Unruly CEO: Want to win? Be a futurist Faaez Samadi It's up to agency and brand leaders to see what's coming first and prepare for it, as technology advances quicker than ever, according to Sarah Wood. Promoted Tomorrow's tech, today's paradox Tham Khai Meng, Ogilvy & Mather With software, systems and even stores being developed that can change our reality, where does that leave creatives? Promoted From the idea to the big screen: "Churchie's Drive-Thru Car Insurance" Got a great idea but not sure how to get it off the ground? Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Director £100k - £150k (possibly more), plus bonus & benefits MODA consult, Surrey Social Media Coordinator (Leading Sports Organisation) competitive Regan & Dean Recruitment Limited, London, South West London / London Senior CRM Executive Competitive Tottenham Hotspur Football Club, Lilywhite House - Tottenham Consultant - BRAND & INNOVATION Competitive Package + Benefits Butterfly London, London (Central), London (Greater) Account & Social Media Manager £20,000 per annum The Kairos Collective, London (Central), London (Greater) Group Director – Strategy, Marketing and Communications Circa £100,000 plus great benefits & relocation allowance University of Leicester, Leicester, Leicestershire Marketing Comms Lead Competitive Three, Maidenhead, Berkshire PR & Comms Manager Competitive + Benefits OLIVER Group, London, UK Conceptual Designer DOE OLIVER Group, London (Central), London (Greater) Social Media Lead £37,870 per annum Prostate Cancer, London (Central), London (Greater)

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