Toyota shifts gears to hybrid in first campaign by The & Partnership | Does Uber licence row reveal we overestimate the power of brands in the service economy? | and more...

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Campaign: Brands September 27, 2017

Brand news and analysis, powered by Marketing Toyota shifts gears to hybrid in first campaign by The & Partnership Brittaney Kiefer Toyota is the latest carmaker to signal a shift from diesel to hybrid vehicles in a major campaign launching across Europe this month. Does Uber licence row reveal we overestimate the power of brands in the service economy? Jeremy Lee While black cab drivers were celebrating the decision by Transport for London to strip Uber of its licence to operate in London, the response among some quarters of the public was rather different. Huawei's CMO on the power of collaboration and the need to amplify the brand Ben Bold The brand's CMO talks to Campaign about how it is pushing its brand message through "collaboration" and innovation rather than traditional media splurge. Adblock Plus cracks how to block Facebook ads Emily Tan Adblock Plus has managed to overcome Facebook's last move to block ad-blockers thanks to a filter that allows it to look inside Facebook elements. Dyson joins the electric car brand party Simon Gwynn Dyson has said it will launch an electric car in 2020 after announcing it would spend £2.5bn developing the vehicle. Plans for a socialist Uber and Deliveroo revealed by Labour Gemma Charles A Labour government would back tech innovations that were owned by the people who worked for them. The creative industries can lead the way on inclusivity for disabled people Dan Brooke Work such as Maltesers' ground-breaking ad from a year ago is few and far between. It's not good enough, says Channel 4 chief marketing and communications officer Dan Brooke. How Social Chain gained 24 million impressions for Sky Bet Emily Tan Using multiple stages of social engagement, Social Chain succeeded in dominating social conversations around football for Sky Bet throughout the Championship Play-Offs. Twitter trials double-length tweets Emily Tan Twitter will start testing increasing its character-limit per tweet to 280 with a small percentage of its users, but only for some languages. Three-quarters of Brits wouldn't trust a smart fridge to shop for them Emily Tan Only 23% of UK consumers say they feel comfortable with a smart device, such as a fridge or virtual assistant, ordering items on their behalf. Join forces to amplify your brand's voice Gurjit Degun Consumers are now so absorbed by their phones that brands have to create bigger experiences to make them sit up and listen. What better way to make a huge noise than forging a partnership with another brand? L'Oréal Paris to host runway along Champs-Elysées Gurjit Degun L'Oréal Paris is creating a fashion-beauty runway along the Champs-Elysées for Paris Fashion Week. Kraken rum creates scary cinema experience Gurjit Degun Kraken, the black spiced rum brand, is creating a terrifying cinema experience. What the latest VR breakthroughs mean for brands Matt Vernon-Clinch Rewind's accounts director explains how to take branded VR experiences to the next step. Movers and shakers: Vogue, TBWA, Asics, Shelter, Stink and more Staff Welcome to Campaign's round-up of the hires, departures and promotions across the industry. Promoted Driven by original content - why TV is still the most effective advertising medium Words by Stuart Derrick UKTV, the country's biggest multi-channel broadcaster, demonstrates the power of TV in 2017 Promoted Industry research: The rise of in-house programmatic trading desks Share your thoughts on the state of programmatic for your chance to win a 5* UK stay plus dinner Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Head of Marketing Communications £70-80k + bonus + benefits Together, Cheadle, Greater Manchester Mid Weight Digital Designer - award winning integrated agency Up to £35,000 per annum plus benefits The Jefferson Group, london (Central), London (Greater) Account Manager - Content is KING! 30-40,000 The Jefferson Group, London (Central), London (Greater) Marketing Executive £25000 per annum Brand Recruitment, Buckinghamshire, Marlow / Buckinghamshire, High Wycombe / Beaconsfield, Buckinghamshire CX Strategy Partner Circa £45,000 depending on experience + benefits Bray Leino, Bristol Director of Marketing & Communications Competitive salary plus benefits Streatham & Clapham High School, London Culture & Trends Director Up to £45,000 Join the Dots, Central Manchester Senior Culture & Trends Consultant Up to £32,000 Join the Dots, Central Manchester Business Development Manager TBC in line with experience Timebased Events Ltd, 18-20 Penton Street, N1 9PS Head of Campaigns circa £82,000 Department for Work and Pensions, Whitehall

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