Pitch update | Absolut's creative call to arms | How voice is changing everything

 

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Campaign: Agencies September 14, 2017

Pitch update: Domino's shortlists three and Merck kicks off ad review Domino's has shortlisted three agencies in its digital and CRM review and Merck has approached shops ahead of reviewing its ad account, while a plethora of brands have appointed new partners. Absolut issues creative call to arms for a better world Brittaney Kiefer Absolut champions the belief that creativity can change the world in a new global campaign launching today. How voice is changing everything Emily Tan & James Page In the brave new 'brandless' world of voice, the race is on to seize early-mover advantage. But how can brands redefine themselves in this voice-operated environment, where consumer decisions are outsourced to an algorithm? Meet the brain behind Accenture Interactive's acquisition spree Gideon Spanier Anatoly Roytman wants to create the first 'experience agency of record' and believes Accenture now has the capabilities to offer it. The conversation: AMV's Snowball & BT's Al-Qassab on perfectionism and diversity Simon Gwynn Top marketers and their agency partners interview each other in Campaign's new monthly feature. This first conversation takes place up the BT tower between Cilla Snowball and Zaid Al-Qassab. Campaign Diary: Adland's Monty Python muse, Clear Channel and JCDecaux in street fight Staff Did you struggle to find inspiration over the summer? You might not be the only one judging by these me-too efforts. At least Jack Dorsey and Sir Martin Sorrell are having some fun. A view from Dave Trott: Start at the bottom Dave Trott Why would Harvard University ask Alex Ferguson to lecture on management? It became clear from his opening remarks... The point of going your own way Maisie McCabe When entrepreneurial ad execs launch their own shops, the last thing they want to talk about is making money. Isobar creative chief: Hospital Records' podcast is my secret work weapon Simon Gill Simon Gill, chief creative officer of Isobar, says the drum 'n' bass label demonstrates how a brand can transform people's lives. Boys don't cry: the changing nature of masculinity Hari Blanch Bennet Hari Blanch Bennett, project manager, Cultural Insight, at Kantar Added Value, explores the changing nature and representation of what it means to be a man, MAA appoints The Bio Agency's Crook as new MD Ben Bold The Marketing Agencies Association has appointed Rebecca Crook as its new managing director, filling the vacancy left by Scott Knox's departure last year. Promoted Why the fear factor works Thomas Laranjo, MD of Total Media How can advertisers use emotions to improve an advertising strategy? The Work Pick of the week: Marmite gene project will get lovers and haters talking Brittaney Kiefer Brittaney Kiefer thinks Marmite's campaign will get people talking. Heineken "Share the drama" by Publicis Italy Heineken's Uefa Champions League campaign illustrates the drama of football through three Hollywood-style spots. Adidas "Creativity gets you noticed" by 72andSunny Creativity can be the differentiator in getting an athlete noticed, according to a new fast-paced Adidas ad by 72andSunny. Turkey of the week: Kinder Bueno tries to 'adult' Brittaney Kiefer Brittaney Kiefer thinks Kinder Bueno's "Adulting" campaign is trying too hard. More Promoted Video ad-serving that might actually work: the new app reality John Murn, Intowow Groundbreaking technology is making VPAID available for any in-app video ad placement, opening up massive earning potential for apps. At last. Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Digital Business Development Consultant - Design & Brand Comms Agency £50,000 + attractive bens package. Ann Sharman Recruitment, London (Central), London (Greater) Senior Data Planner – Stunning W1 Agency to £45k + great benefits Fill Recruitment, London (Central), London (Greater) Senior Planner £55-60k + bens Direct Recruitment, London (Central), London (Greater) New Business Director £80k + excellent benefits and bonus MODA consult, London (Central), London (Greater) Product Owner £40000 - £75000 per annum The Great & The Good, London Account Director - brand and design agency £50-60k plus benefits The Jefferson Group, Central London Copywriter £3000-£6000 per month Emotech, London (Central), London (Greater) Senior Account Manager £40-50,000 Underscore, London (Central), London (Greater) Creative Lead DOE OLIVER Group, Birmingham, West Midlands Artworker DOE OLIVER Group, Birmingham, West Midlands

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