How Mario Testino found a new lens | Oscar winner directs Prince's Trust ad | How Uncommon will work with talent

 

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Campaign: Agencies September 13, 2017

How Mario Testino found a new lens Brittaney Kiefer The legendary photographer has tapped a new creative vein through his use of Instagram. He talks to Brittaney Kiefer about his digital addiction, the danger with youth obsession, and how he discovered his creative voice. CHI enlists Oscar-winning director for The Prince's Trust campaign Jeremy Lee CHI & Partners has launched a campaign on behalf of The Prince's Trust that is designed to champion the resilience of young people, following research produced by the charity that shows that young people are suffering from poor confidence. Uncommon spells out collaboration approach in 'Uncontract' Claire Beale Uncommon, the new agency launched yesterday by the former Grey management team of Nils Leonard, Lucy Jameson and Natalie Graeme, has unveiled details of its approach to working with talent. Trainline appoints BBH to pan-European creative account Simon Gwynn Online rail ticketing platform Trainline has appointed Bartle Bogle Hegarty as its retained agency partner without a pitch. Why it's still all about the work Claire Beale A client, a suit and a hack walk into a bar. 'Why the long faces?' asks the bartender as the morose trio haul themselves on to stools and order a round of very stiff drinks. 'I'm screwed,' they groan in chorus... Private view: How to make a snowball (with Iain Tait and Andy Jex) Wieden & Kennedy ECD Iain Tait and incoming TBWA\London creative chief Andy Jex review work from Nike, Always, Channel 4, Honda, Airbnb, KFC, Ikea, Secret Escapes, McCain and Toyota. Should advertisers be worried about Facebook's false audience figures? Jeremy Lee In the latest scandal to hit Facebook, it has emerged that the company has been claiming it can reach demographics that are greater than actually exist. Sorrell 'succumbs' to Twitter and grills founder Dorsey on Trump, takeovers and 'clunky' ad experience Simon Gwynn WPP chief executive Martin Sorrell - who has just joined Twitter - interviewed the company's chief executive Jack Dorsey on stage at Dmexco, fulfilling an appointment originally set for a year ago. Publicis London reinforces creative department with three overseas hirings Ben Bold Publicis London has boosted its creative department and cultural credentials with three overseas hirings - Sandra Bold from MRM/McCann Bucharest, Ricardo Porto from Grey Brasil and Victor Bustani from FCB Brasil. Movers and shakers: Tesco Bank, Havas Media, John Lewis, and more Staff Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Meet the iclone: how the iPhone became comfort technology Nicola Kemp The continued growth of the iPhone is testament to a culture of constant upgrade in which time pressed consumers are more willing to invest in better versions of what they already own rather than change. Advertising Association boss Woodford warns of industry's 'pivotal' moment in Lords committee appearance Ben Bold Advertising Association chief executive Stephen Woodford has called on the government to better support the advertising industry in the face of Brexit while giving evidence to a group of peers. Promoted Why the fear factor works Thomas Laranjo, MD of Total Media How can advertisers use emotions to improve an advertising strategy? The Work CALM "Suicide notes" by Adam & Eve/DDB CALM (The Campaign Against Living Miserably) ran a powerful press campaign for National Suicide Prevention Day on Sunday. ClientEarth "Poisoned playgrounds" by BMB BMB made an eerie film for ClientEarth in response to the government's new Air Quality Plan, which the charity claims is inadequate. Dreamies "Best friends" by Adam & Eve/DDB We won't ruin the twist at the end of this ad for the new Dreamies Deli-Catz treats, but it's what you would expect from an ill-fated friendship between a cat and a chick. Yopa "Seriously, why not?" by Lucky Generals Lucky Generals' first campaign for Yopa introduces characters in ridiculous situations that keep them from using the digital estate agent themselves, from being entombed in ice to trapped in a boring dream. More TRENDING Uncommon people: Was Leonard, Jameson and Graeme's disruptive new agency worth the wait? Claire Beale Adland's newest start-up is in the business of making a difference. Adam & Eve shareholders pocket £110m after earn-out Gideon Spanier The founding shareholders in Adam & Eve have collected an estimated £110m from the sale of their agency to Omnicom after completing a lucrative earn-out worth triple the amount they received initially. Promoted Video ad-serving that might actually work: the new app reality John Murn, Intowow Groundbreaking technology is making VPAID available for any in-app video ad placement, opening up massive earning potential for apps. At last. Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Digital Business Development Consultant - Design & Brand Comms Agency £50,000 + attractive bens package. Ann Sharman Recruitment, London (Central), London (Greater) Senior Data Planner – Stunning W1 Agency to £45k + great benefits Fill Recruitment, London (Central), London (Greater) Senior Planner £55-60k + bens Direct Recruitment, London (Central), London (Greater) New Business Director £80k + excellent benefits and bonus MODA consult, London (Central), London (Greater) Product Owner £40000 - £75000 per annum The Great & The Good, London Account Director - brand and design agency £50-60k plus benefits The Jefferson Group, Central London Copywriter £3000-£6000 per month Emotech, London (Central), London (Greater) Senior Account Manager £40-50,000 Underscore, London (Central), London (Greater) Creative Lead DOE OLIVER Group, Birmingham, West Midlands Artworker DOE OLIVER Group, Birmingham, West Midlands

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