Tuesday 26 September 2017

How to build a more inclusive workplace | Are agencies in need of refuge in Hammersley's Harbour?

 

Campaign: Agencies

Campaign: Agencies
September 26, 2017
M&C Saatchi boss Kershaw: moving beyond traditional advertising is paying off
M&C Saatchi boss Kershaw: moving beyond traditional advertising is paying off

Gideon Spanier

M&C Saatchi has claimed its 10% increase in half-year revenues shows its strategy of moving beyond traditional advertising and media-buying is paying off at a time when big holding companies are suffering.

Asics names Saatchi & Saatchi as global ad agency
Asics names Saatchi & Saatchi as global ad agency

Omar Oakes

Sports brand Asics has named Saatchi & Saatchi as its global creative agency after the Publicis agency's work on the recent "I move me" campaign.

Are agencies in need of refuge in Hammersley's Harbour?
Are agencies in need of refuge in Hammersley's Harbour?

Jeremy Lee

It was the freedom granted by "Getting out of Cheil" (geddit?) that led Paul Hammersley, its former UK chief executive, to launch Harbour - a putative collective of independent agencies with a moniker that suggests its members are in need of a refuge.

How to hack yourself a more inclusive workplace
How to hack yourself a more inclusive workplace

Daniele Fiandaca

In the midst of a wave of talk and not enough action, how can brands and agencies build a more inclusive workplace, asks the co-founder of Utopia and Token Man.

HP's diversity initiative one year on: Agencies exceed gender targets, fall short on minority representation
HP's diversity initiative one year on: Agencies exceed gender targets, fall short on minority representation

Sean Czarnecki

HP's Karen Kahn blames it on unconscious bias and an inability to build a talent pipeline.

Campaign's Best Places to Work entry deadline fast approaching
Campaign's Best Places to Work entry deadline fast approaching

There are just two weeks left to enter Campaign's inaugural survey recognising the best places to work in marketing, advertising and media.

Oath's first campaign aims to showcase its brands and reach
Oath's first campaign aims to showcase its brands and reach

Emily Tan

Oath, the new brand Verizon created by combining AOL and Yahoo, has pushed out its first global brand campaign #BuildYourBrand across nine markets.

Promoted
"Transparency is keeping me up at night" Marc Pritchard

Georganna Simpson

Campaign talks to P&G's marketing chief Pritchard about demanding more from digital, the importance of reach and why one-to-one engagement is the next frontier in advertising.

The Work

Ikea
Ikea "Wonderful everyday tour: Allen the peregrine" by Mother

Ikea created a sculpture of a peregrine falcon from allen keys for the opening of its new store in Sheffield, as part of its "Wonderful everyday" tour to brighten up the city.

Art Fund
Art Fund "Perfect work of art" by 101 London

What makes the perfect work of art?

Glenlivet
Glenlivet "The whisky, the Glenlivet" by Wieden & Kennedy Amsterdam

Glenlivet elevates whisky drinking to the sublime in a global campaign aiming to give the brand a more contemporary feel.

Domino's
Domino's "The official food of everything" by VCCP

Domino's shows the versatility of its pizza in a campaign introducing a new strapline, "The official food of everything".

Greenpeace
Greenpeace "50% off" by Mother

Greenpeace continues its offshore wind energy campaign with a focus on the political community who will influence and decide the UK's future energy mix.

More
Why it pays to be direct
Promoted
Why it pays to be direct

Words by Christian Knowles-Fitton, managing director, Bark&Bite

Agility, efficiency, speed to market - client mandatories that are driving the demise of the 'fully integrated' agency and flourishing of the specialist creative agency


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