The disruptive new agency to watch | Adam & Eve shareholders pocket £110m

 

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Campaign: Agencies September 11, 2017

Uncommon people: Was Leonard, Jameson and Graeme's disruptive new agency worth the wait? Claire Beale Adland's newest start-up is in the business of making a difference. Adam & Eve shareholders pocket £110m after earn-out Gideon Spanier The founding shareholders in Adam & Eve have collected an estimated £110m from the sale of their agency to Omnicom after completing a lucrative earn-out worth triple the amount they received initially. Leonard, Jameson and Graeme unveil new agency Claire Beale Nils Leonard, Lucy Jameson and Natalie Graeme, the former management team at Grey London, have named their start-up agency Uncommon Creative Studio and are open for business from today. Transformation for tomorrow's world Rachel Barnes The trouble with transformation is that at the outset you have a goal, but during the process you realise the posts keep moving. Sorrell under pressure to streamline WPP as FMCG clients cut back on marketing Gideon Spanier Sir Martin Sorrell should consider more radical ways to restructure and simplify WPP in response to slowing revenue growth and changing client needs, according to people inside and outside the company. This one word could deliver real brand transformation Richard Huntington There is one word the ad industry really hates. In this word lies the root of all perceived evil. It's only a little word but it sends shivers down our collective spines. Is the latest Marmite wheeze to everyone's taste? Jeremy Lee At the beginning of last month, The Daily Telegraph dutifully reported how Marmite could prevent miscarriages and birth defects. Virgin Trains in OOH 'first' with ads that use traffic and geo data to compare journey times Ben Bold Virgin Trains is combining traffic and location data to accurately tell drivers stuck in traffic how much longer their journey will take them by car compared with how long it would take by train. Watch: Atomic London brings back Radio Caroline to encourage people to Remember a Charity James Page Former pirate radio and BBC Radio 1 DJ Emperor Rosko has set sail across the UK to mark Remember A Charity's "In Your Will Week", thanks to Atomic London and Wisebuddah. Promoted Case study: programmatic as a force for good Sabrina Bailey-Navalón, Marketing Director EMEA, Xaxis How can advertisers help save the world? Outcome media company Xaxis used programmatic to raise awareness and drive donations for GlobalGiving... The Work Marmite "Marmite gene project" by Adam & Eve/DDB This hilarious TV ad by Adam & Eve/DDB is part of a Marmite campaign that proves people's love or hate for the product is in their genes. Camden Town Brewery "Raise Hells - Camden celebration" by The Garage Soho Camden Town Brewery brings the spirit of its native London borough to life in its first-ever TV campaign, created by Sir John Hegarty's incubator company, The Garage Soho. Pinterest "What if" by Pinterest Pinterest's second TV campaign will consist of at least 10 different spots, tailored to fit specific Channel 4 programmes including The Great British Bake Off, Grand Designs and Gogglebox. Tyrrells "Absurdly good" by Wieden & Kennedy Tyrrells' first-ever TV ad campaign brings to life the madcap world of vintage photography that has been featured on the packs for years. More Promoted Going Underground: humans crave emotion, but do they buy it? Georganna Simpson Campaign Underground's next event asks if emotional marketing really drives business... Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Digital Business Development Consultant - Design & Brand Comms Agency £50,000 + attractive bens package. Ann Sharman Recruitment, London (Central), London (Greater) Senior Data Planner – Stunning W1 Agency to £45k + great benefits Fill Recruitment, London (Central), London (Greater) Senior Planner £55-60k + bens Direct Recruitment, London (Central), London (Greater) New Business Director £80k + excellent benefits and bonus MODA consult, London (Central), London (Greater) Product Owner £40000 - £75000 per annum The Great & The Good, London Account Director - brand and design agency £50-60k plus benefits The Jefferson Group, Central London Copywriter £3000-£6000 per month Emotech, London (Central), London (Greater) Digital Designer Up to £40k April-Six, London (Central), London (Greater) Senior Account Manager £40-50,000 Underscore, London (Central), London (Greater) Digital and Multimedia Designer £24,983 - £28,936 Leeds Beckett University, Leeds, West Yorkshire

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