O2 launches multimillion-pound 'Oops' campaign promoting screen replacement service | Vodafone 'not a brand on radar of young' says head of youth sub-brand Voxi | and more...

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Campaign: Brands September 08, 2017

Brand news and analysis, powered by Marketing O2 launches multimillion-pound 'Oops' campaign promoting screen replacement service Ben Bold O2 has launched a multimillion-pound campaign under the banner "Oops", using media including TV and outdoor to vouch that it will replace the broken screens of new mobile customers. Vodafone 'not a brand on radar of young' says head of youth sub-brand Voxi Ben Bold Vodafone's decision to create a standalone sub-brand for its youth-focused Voxi was based on the insight that the mother brand was "not necessarily on the radar" of the young, admits Voxi's boss. Why John Lewis the plumber makes perfect brand sense Simon Glynn This is a smart bid to get ahead of a trend of consumers are becoming less interested in buying things for their own sake. Facebook faces fresh controversy over young audience numbers Jeremy Lee Facebook has been accused of telling advertisers that they can reach millions of young audiences that do not exist. Tyrrells launches debut TV ads with new 'absurd what we do' tagline Omar Oakes Tyrrells, the crisp brand, is launching its first TV advertising campaign today with a Monty Python-esque duo of spots. Former M&S multichannel boss Wade-Gery joins John Lewis board Simon Gwynn Laura Wade-Gery, executive director of multichannel at Marks & Spencer until last September, has joined the board of rival retailer John Lewis as a non-executive director. P&G hits back at white paper from activist investor Nelson Peltz Simon Gwynn Procter & Gamble has issued a feisty rebuttal to a 94-page document published by activist investor Nelson Peltz, who is seeking to be elected to the company's board of directors. Public Health England encourages brisk walking with digital outdoor ads Suzanne Bidlake Public Health England has unveiled an interactive campaign in which adults who walk briskly from an out of home ad site to a Boots store within ten minutes are rewarded with a free Shapers Meal Deal. Voice tech dystopia? Today's design decisions will shape the future Jevaun Howell Devices and apps which don't thoughtfully consider audiences' voice tech needs will be found out, warns design agency Fjord's senior design director. Cartoon Network partners with nail salon for Powerpuff Girls activation Gurjit Degun Cartoon Network is partnering with Soho nail salon Wah for a Powerpuff Girls activation to bring the brand closer to consumers. Nars and Refinery29 champion female creativity in immersive art exhibit Brittaney Kiefer Nars Cosmetics and Refinery29, the WPP-backed digital media company, have created a bold exhibition of female artists celebrating women's strength and self-expression. Promoted 'Absolute desire to purchase' is the perfect made-up metric: Disney's CMO Anna Hill Georganna Simpson Ahead of dmexco 2017, Campaign talks to Hill about the ideal metric, connecting with audiences and watching competitors' movies... Promoted Case study: programmatic as a force for good Sabrina Bailey-Navalón, Marketing Director EMEA, Xaxis How can advertisers help save the world? Outcome media company Xaxis used programmatic to raise awareness and drive donations for GlobalGiving... Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Director £100k - £150k (possibly more), plus bonus & benefits MODA consult, Surrey Social Media Coordinator (Leading Sports Organisation) competitive Regan & Dean Recruitment Limited, London, South West London / London Senior CRM Executive Competitive Tottenham Hotspur Football Club, Lilywhite House - Tottenham Consultant - BRAND & INNOVATION Competitive Package + Benefits Butterfly London, London (Central), London (Greater) Creative Brand Designer DOE OLIVER Group, London (Central), London (Greater) eCom Translator (ENG- TR) DOE OLIVER Group, Istanbul (TR) Director of Engagement Competitive London Youth, London In-House Marketing Designer Competitive Emotech, London (Central), London (Greater) Conversion Officer – Student Marketing Team £24,983 - £28,936 Leeds Beckett University, Leeds, West Yorkshire Distance Learning Marketing Officer £24,983 - £28,936 Leeds Beckett University, Leeds, West Yorkshire

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