Unilever acquires ethical tea brand Pukka Herbs | Marmite gene testing could prove whether you're born to 'love it or hate it' | and more...

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Campaign: Brands September 07, 2017

Brand news and analysis, powered by Marketing Unilever acquires ethical tea brand Pukka Herbs Ben Bold Unilever has bought organic herbal tea company Pukka Herbs for an undisclosed sum, boosting its organic and environmental credentials. Marmite gene testing could prove whether you're born to 'love it or hate it' Brittaney Kiefer A scientific study has shown that people's taste preference for Marmite is in their genes. Sneak peek: Snowball and Al-Qassab talk accidental careers, visiting Zambia and the talent crisis in new Campaign feature Staff Abbott Mead Vickers BBDO's Cilla Snowball and BT's Zaid Al-Qassab will be the first duo to appear in The Conversation, a monthly feature in the new Campaign in which top marketers and their agency or media partners interview each other. Stonewall urges action from passive LGBT allies as hate crime surges Brittaney Kiefer Stonewall has launched its first brand campaign in 10 years to reignite the fight for LGBT equality, as new research reveals that hate crime against LGBT people has risen nearly 80% in the past five years. Retailers failing to convert £3.5bn left in abandoned virtual shopping baskets Ben Bold British retailers are missing out on £3.4bn worth of potential sales due to two-thirds of the contents of virtual shopping baskets being abandoned by consumers, according to a report by Barclays. Amazon, Starbucks and Microsoft take on Trump over undocumented children Simon Gwynn A trio of top brands have thrown their weight behind a legal challenge to Donald Trump's plan to end protection for undocumented immigrants brought to the US as children. Can Amazon Find itself ahead of the pack? Glen Tooke With Amazon having unveiled its long-awaited private label fashion line Find, Kantar Worldpanel's consumer insight director explores what the tech giant will have to do to make sure it stands out in a crowded market. Facebook admits selling 3,000 political ads for fake pages linked to Russia Ben Bold Facebook sold political advertising designed to shape the outcome of last year's US presidential election to a Russian firm, the social network admitted yesterday. Campaign Diary: Wavemaker rings a bell, Moray MacLennan hits Mexico and Martin Brooks moves into clobber WPP's new agency brand looks strangely familiar while the M&C Saatchi worldwide opens doors in Mexico City Promoted Video ad-serving that might actually work: the new app reality John Murn, Intowow Groundbreaking technology is making VPAID available for any in-app video ad placement, opening up massive earning potential for apps. At last. Promoted From the idea to the big screen: "Churchie's Drive-Thru Car Insurance" Got a great idea but not sure how to get it off the ground? Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Director £100k - £150k (possibly more), plus bonus & benefits MODA consult, Surrey Social Media Coordinator (Leading Sports Organisation) competitive Regan & Dean Recruitment Limited, London, South West London / London Senior CRM Executive Competitive Tottenham Hotspur Football Club, Lilywhite House - Tottenham Consultant - BRAND & INNOVATION Competitive Package + Benefits Butterfly London, London (Central), London (Greater) eCom Translator (ENG- TR) DOE OLIVER Group, Istanbul (TR) Director of Engagement Competitive London Youth, London In-House Marketing Designer Competitive Emotech, London (Central), London (Greater) Conversion Officer £24,983 - £28,936 Leeds Beckett University, Leeds, West Yorkshire Distance Learning Marketing Officer £24,983 - £28,936 Leeds Beckett University, Leeds, West Yorkshire Digital Communications Officer £24,983 - £28,936 Leeds Beckett University, Leeds, West Yorkshire

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