ICYMI: Future of connected cars | Digital Mavericks | The rise of bad posters | and more...

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Campaign News September 06, 2017

To kick off a new season we've rounded up the highlights you might have missed over the summer.  What the future holds for connected cars in 2017 and beyond Suzy Bashford What marketers and agencies need to know about connected cars and the future relationship between consumers and auto brands Digital Mavericks 2017: Alternative portraits of success Emily Tan Meet this year's list of Digital Mavericks. These women are succeeding in tech and digital on their own terms, in the face of adversity and the status quo. We need to talk about the Trivago ad Sarah Hardcastle The British public deserves better than a bored model with a big search bar. The rise of the 48-shit poster Paul Burke Outdoor ads used to be great. So what happened? Paul Burke investigates. Mother elevates new generation of partners to run London Maisie McCabe Mother has appointed Ana Balarin, Chris Gallery, Hermeti Balarin, and Katie Mackay as equity partners of its London agency to lead the shop in its next stage of evolution. Hard lessons from Sainsbury's media review saga Gideon Spanier Everyone involved in the long-running Sainsbury's £115m media review has lessons to learn. PR and advertising execs launch integrated creative agency Omar Oakes Three ad execs have joined forces with a PR veteran to form a new integrated agency that aims to bring advertising, public relations and digital together in a single offering. GDPR will render 75% of UK marketing data obsolete Emily Tan Up to three-quarters of customer data on marketing databases will become useless in the UK on 25 May 2018, according to a new study. Management lessons from maternity leave Patricia McDonald Mommy tracked. Leaning out. The industry has been talking a lot in recent months about welcoming women back from maternity leave. The Neymar price tag deconstructed Yasmin Arrigo The multi-million transfer fee has considerable ramifications for both PSG and the player. Sponsorship, licensing and sports marketing experts analyse the world-record football transaction. Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Client Director £80,000 Dot-Gap, London (Central), Marketing Director / New Business £80K to £95K Direct Recruitment, London (Central), London (Greater) Creative Director - B2B creative comms agency £70-100k depending on experience The Jefferson Group, Berkshire / Hampshire borders - short journey outside of Paddington Head of Communications £65000 per annum + benefits Brand Recruitment, Royston, Hertfordshire / Newmarket, Suffolk / Cambridgeshire, Cambridge Copywriter £3000-£6000 per month Emotech, London (Central), London (Greater) Digital Designer Up to £40k April-Six, London (Central), London (Greater) Sales and Creative Solutions Lead Competitive £ dependent on experience PinkNews Media Group, London Senior CRM Executive Competitive Tottenham Hotspur Football Club, Lilywhite House - Tottenham Senior Account Manager £40-50,000 Underscore, London (Central), London (Greater) Consultant - BRAND & INNOVATION Competitive Package + Benefits Butterfly London, London (Central), London (Greater)

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