WPP unveils name of merged MEC-Maxus agency | Barclays poised to move media account

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Campaign: Media September 06, 2017

Media news and analysis, powered by Media Week WPP unveils Wavemaker as name of merged MEC-Maxus agency Gideon Spanier Wavemaker will be the name of the WPP agency formed by the merger of MEC and Maxus. Barclays poised to move £60m media account to Omnicom from WPP's Maxus Gideon Spanier Barclays is poised to move its estimated £60m global media account to Omnicom Media Group after six years with WPP's Maxus. Apple pulls plug on UK music festival Gurjit Degun The Apple Music Festival is coming to an end after ten years. Thorpe Park reveals The Walking Dead zombie billboard Gurjit Degun Thorpe Park Resort created a gory billboard with zombies feasting on blood and entrails to market its two new The Walking Dead mazes ahead of the theme park's "annual fright nights". My Media Week: Phil Moore, Deezer Hayley Hayes Phil Moore, vice-president, Northern & Southern EMEA at Deezer, tests the limits of a new HiFi proposition and feeds his unshakable vinyl addiction. Why we should all embrace the 'Back to school' mindset Nicola Kemp When 'the cult of busyness' robs us of the space and time to think, we asked five creative leaders to share how they best achieve a creative reset. Campaign Underground to delve into emotional response to brands Ben Bold Tickets are on sale for second instalment of Campaign Underground, an event featuring an array of content that will seek to answer the question: can brands genuinely engage emotionally with consumers? Labour: ban betting firms from sponsoring football shirts Simon Gwynn The Labour Party would ban football clubs from signing shirt sponsorship deals with betting brands, deputy leader Tom Watson has announced. Chime gifts 27% Bell Pottinger stake back to agency Sam Burne James VCCP owner Chime Communications handed its 27% stake in Bell Pottinger back to the beleaguered PR agency last month, apparently without any money changing hands, it has emerged. CIPD extends media and events relationship with Haymarket Ben Bold Haymarket Media Group's partnership with HR industry body the CIPD has been reinforced after the publishing group signed a deal to provide the organisation with an array of event services aimed at members across the globe. Is it time to pour the tea yet? Sue Unerman MediaCom's chief transformation officer questions how far we have yet to go to achieve gender equality in business. Promoted 3 great ads I had nothing to do with #43: David Kolbusz on Skittles, Honda... and one that never aired Thinkbox David Kolbusz, chief creative officer at Droga5, reveals three great ads he admires but had nothing to do with Promoted 'Absolute desire to purchase' is the perfect made-up metric: Disney's CMO Anna Hill Georganna Simpson Ahead of dmexco 2017, Campaign talks to Hill about the ideal metric, connecting with audiences and watching competitors' movies... Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Sales Manager - Recruitment Media Up to £40,000 + uncapped com OTE £60,000+ b3-media, London (Central), London (Greater) Associate Editor Up to £50,000 + benefits inc pension/healthcare b3-media, Sussex Business Development Manager - Media Up to £40,000 + uncapped com + bens b3-media, North London Sales and Creative Solutions Lead Competitive £ dependent on experience PinkNews Media Group, London Digital Product Manager (Offers & Rewards) Competitive Three, Maidenhead, Berkshire New Business Manager - OLIVER Media Competitive + Benefits OLIVER Group, London, UK Account Director - CIPD Depending on experience Haymarket Media Group, Twickenham, London (Greater) Media Planning Manager Competitive Three, Maidenhead, Berkshire Audience Planner Competitive CHI & Partners, Edinburgh, City of Edinburgh Digital Marketing & Social Media Strategist Competitive ICF, Brussels (BE)

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