This is the start of a new era for media agencies Gideon Spanier The era of media agency domination is over. It's finished. The model that sustained media agencies and fuelled the profits of the big six holding companies over the past decade is broken... | |
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Channel 4 partners with brands for TV ads conveying sight loss Ben Bold Channel 4 has teamed up with the Royal National Institute of Blind People (RNIB) and brands O2, Amazon Echo, Freeview, Paco Rabanne and Specsavers, for an entire ad break that attempts to convey the impaired vision of people with sight loss. | |
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Why it pays to be direct Words by Christian Knowles-Fitton, managing director, Bark&Bite Agility, efficiency, speed to market - client mandatories that are driving the demise of the 'fully integrated' agency and flourishing of the specialist creative agency | |
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