Tuesday, 26 September 2017

Marketers report digital ads next to extremist content

Campaign: Media

Campaign: Media
September 26, 2017
Media news and analysis, powered by Media Week
Quarter of global marketers report digital ads appearing next to extremist content
Quarter of global marketers report digital ads appearing next to extremist content

Emily Tan

A quarter of the world's marketers have reported specific examples of where their digital advertising appeared alongside offensive and compromising content.

YouTube launches new ways to target and measure ads
YouTube launches new ways to target and measure ads

Emily Tan

Brands can now target audiences on YouTube based on their Google searches and the places and apps we like.

Oath's first campaign aims to showcase its brands and reach
Oath's first campaign aims to showcase its brands and reach

Emily Tan

Oath, the new brand Verizon created by combining AOL and Yahoo, has pushed out its first global brand campaign #BuildYourBrand across nine markets.

Campaign's Best Places to Work entry deadline fast approaching
Campaign's Best Places to Work entry deadline fast approaching

There are just two weeks left to enter Campaign's inaugural survey recognising the best places to work in marketing, advertising and media.

Mobile meets OOH is the sweet spot for location-based marketing
Mobile meets OOH is the sweet spot for location-based marketing

Stephen Whyte

Location-based marketing combines the best of online and offline, of narrowcast and broadcast, of the real world and the virtual world.

How tech company culture can survive the M&A process
How tech company culture can survive the M&A process

Nithya Das

Too often M&As fall through due to culture clash. AppNexus's chief legal and people officer explains how to make the process easier.

Jicwebs introduces anti-fraud certification
Jicwebs introduces anti-fraud certification

Emily Tan

Jicwebs, the Joint Industry Committee for Web Standards in the UK and Ireland, has introduced a new certification for companies that provide anti-fraud products.

HP's diversity initiative one year on: Agencies exceed gender targets, fall short on minority representation
HP's diversity initiative one year on: Agencies exceed gender targets, fall short on minority representation

Sean Czarnecki

HP's Karen Kahn blames it on unconscious bias and an inability to build a talent pipeline.

Industry research: What's really going on with programmatic?
Promoted
Industry research: What's really going on with programmatic?

Campaign Insight & The Trade Desk

Share with us your positives and pain points of programmatic for a chance to win £500 in high street vouchers or the GoPro HERO5 Session

Transformational tech is here, now
Promoted
Transformational tech is here, now

Chris Baldwin, Sodexo

How innovations in technology are making marketing come alive


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