Domino's unveils first ads by VCCP | Industry reacts to Uber ban

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Campaign Breakfast Briefing September 25, 2017

Domino's unveils 'official food of everything' position in first ads by VCCP Omar Oakes VCCP's debut campaign for Domino's positions the pizza delivery brand as "The official food of everything" with six TV spots. Industry reacts: Uber may deserve to lose license but it sends the wrong message about London Emily Tan and Simon Gwynn Uber's past behaviour hasn't helped its case with Transport for London but does revoking its license send the wrong message about the capital? Passions fly on Twitter after Uber hit with London ban Staff Transport for London announced this morning that it was withdrawing Uber's licence to operate in the capital. The reaction from social media was one of little consensus, but plenty of strong views. Philips launches global marketing initiative 'Better me, better world' Emily Tan Home appliance and personal electronics brand Philips has launched a new global marketing initiative that will let customers set the agenda for Philips' social causes for 2018. Coca-Cola signs first 'virtual athlete' in latest Fifa game Simon Gwynn Coke is set to release its first ever in-game advertising spot in the forthcoming Fifa 18. Google to refund advertisers duped by ad fraud Babar Khan Javed The company announces an automated process by which its customers will be refunded. Tullamore Dew takes inadvertent swipe at Trump's immigration rhetoric in campaign celebrating human blend Simon Gwynn A new global campaign for Tullamore Dew evokes historical parallels with its references to historical anti-Irish discrimination - but its current political significance was an accident of timing, the Irish whiskey's brand director told Campaign. American Airlines and MediaCom debut geofencing in motion ad campaign Ben Bold American Airlines has become the first company to use geofencing on a moving object in an ad campaign that uses London's black cabs to deliver ads to the mobiles of pedestrians. Dentsu's trial nears conclusion with admission of guilt David Blecken The company ignored a culture of illegal overtime, the president has acknowledged. Promoted Aerial Awards winner: Chiltern Railways "A big deal - slide" Radiocentre Promoted "Transparency is keeping me up at night" Marc Pritchard Georganna Simpson Campaign talks to P&G's marketing chief Pritchard about demanding more from digital, the importance of reach and why one-to-one engagement is the next frontier in advertising. Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Business Development Director - Integrated B2B Marcoms Agency £70-90k plus bonuses and commission and other benefits The Jefferson Group, Shoreditch area, London Senior Account Manager £competitive + Car/Allowance + Benefits Bray Leino, Filleigh, Devon Digital Product Manager (Offers & Rewards) Competitive Three, Maidenhead, Berkshire Regional Member Programmes Manager - Oil & Gas £32500 - £34500 per annum Regan & Dean Recruitment Limited, London Brand Strategy Lead Competitive Three, Maidenhead, Berkshire Director of Marketing & Communications Competitive salary plus benefits Streatham & Clapham High School, London Culture & Trends Director Up to £45,000 Join the Dots, Central Manchester Senior Culture & Trends Consultant Up to £32,000 Join the Dots, Central Manchester Senior Sales Manager Competitive Studio 71, London Copywriter £3000-£6000 per month Emotech, London (Central), London (Greater)

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