'The challenge marketers face is selling emotional advertising,' says AA marketing chief | Only a third of digital marketers are confident their campaigns reach target audience | and more...

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Campaign: Brands September 21, 2017

Brand news and analysis, powered by Marketing 'The challenge marketers face is selling emotional advertising,' says AA marketing chief Nicola Kemp Cheryl Calverley, head of marketing at the AA, has said the key challenge brand marketers face today is selling emotional advertising to the board. Only a third of digital marketers are confident their campaigns reach target audience Ben Bold Only 36% of digital marketers are convinced their campaigns are hitting the right targets, while almost a quarter (23%) are failing even to track of their campaign spend, according to research from Greenlight. Ryanair pilots turn down extra cash to get planes off the ground Simon Gwynn A group of Ryanair pilots has turned down a bonus of £12,000 each to work additional days in an effort by the airline to mitigate its flight cancellation crisis. Barclaycard TV ad encourages wannabe hobbyists to spend money and 'start today' Ben Bold Barclaycard is attempting to convince people to take up (and spend money on) a new hobby with a TV ad featuring people finding excuses not to do so. Bake Off's move to Channel 4 is a feast for commercialism Kelvyn Gardner With the BBC's former ratings darling defecting to Channel 4, the show's public service shackles have been thrown off and the programme is free to exploit its commercial potential, writes the MD of the Licensing Industry Merchandisers' Association Wacl votes for 'significant change' in its declared mission Kerry Glazer Wacl, the industry club for senior women, has voted to become a more proactive campaigning organisation on gender equality. President Kerry Glazer explains why. Google continues 'big bet' on hardware with $1bn deal for HTC assets Simon Gwynn Google has struck a deal with HTC to acquire part of the smartphone manufacturer for around $1bn (£740m). Celebrate the best in brand storytelling: Brand Film Festival London opens for entries John Harrington Brand Film Festival London, the awards scheme and seminar from PRWeek and Campaign that celebrates brand storytelling, has opened for entries for the second year. Creating the 3D Fan Tom Cowgill Brands need to embrace data in order to better connect with sports fans as individuals. Promoted Transformational tech is here, now Chris Baldwin, Sodexo How innovations in technology are making marketing come alive Promoted Aerial Awards winner: Chiltern Railways "A big deal - slide" Radiocentre Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Head of Marketing Communications £70-80k + bonus + benefits Together, Cheadle, Greater Manchester Mid Weight Digital Designer - award winning integrated agency Up to £35,000 per annum plus benefits The Jefferson Group, london (Central), London (Greater) Account Manager - Content is KING! 30-40,000 The Jefferson Group, London (Central), London (Greater) Marketing Executive £25000 per annum Brand Recruitment, Buckinghamshire, Marlow / Buckinghamshire, High Wycombe / Beaconsfield, Buckinghamshire CX Strategy Partner Circa £45,000 depending on experience + benefits Bray Leino, Bristol Culture & Trends Director Up to £45,000 Join the Dots, Central Manchester Senior Culture & Trends Consultant Up to £32,000 Join the Dots, Central Manchester Marketing Comms Lead Competitive Three, Maidenhead, Berkshire Brand Strategy Lead Competitive Three, Maidenhead, Berkshire Account Director £40-45,000 per annum + benefits package Prophecy Unlimited, Bristol

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