Accenture hints at more ad industry M&A | Ronaldo performs new football move in EA Sports' Fifa 18 campaign | and more...

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Campaign: Brands September 29, 2017

Brand news and analysis, powered by Marketing Accenture hints at more ad industry M&A Omar Oakes Accenture's global boss has hinted at further expansion in the ad industry, telling investors he is "very excited about the next generation of marketing services we might launch" in 2018. Ronaldo performs new football move in EA Sports' Fifa 18 campaign Brittaney Kiefer EA Sports and agency Adam & Eve/DDB created a new skill move performed by Cristiano Ronaldo to launch the new Fifa 18 game. Ikea buys gig-economy platform TaskRabbit Simon Gwynn Ikea has acquired 100% of TaskRabbit, the marketplace for odd jobs and everyday tasks. Twitter VP Daisley warns 'stress is killing our ability to be creative' Nicola Kemp Stress is killing our ability to be creative, Bruce Daisley, EMEA vice-president at Twitter, has warned. In pictures: Celebration time at the Marketing New Thinking Awards Staff Brand marketers and agencies flocked to One Marylebone in central London for Campaign's Marketing New Thinking Awards, held in partnership with Sky Media on Wednesday (27 September). Snapchat opens up its AR lenses to advertisers Emily Tan Snapchat has made its 3D World Lenses available for advertisers allowing brands to sponsor fun AR characters Snapchatters to play with. What will Google's new shopping service mean for advertisers and retailers? Harpal Singh To satisfy EU concerns, Google is reported to be starting a standalone shopping service. But what will this mean? Why the 2007 financial crash changed marketing forever Jon Goldstone What's changed for FMCG marketers a decade on from September 2007 when the credit crunch started to bite? The Brandgym global managing partner Jon Goldstone, who has held senior marketing roles at PepsiCo, Premier Foods and Unilever, offers some personal observations. Watch: Campaign Underground: The Economics of Emotion Georgina Brazier and Gurjit Degun Campaign Underground featured a human lie detector, grotesque images, and a solitary confinement VR experience. Sarah Jessica Parker, Instagram talk authenticity in branding Lalita Salgaokar Nobody needs just another pair of shoes or just any bag, says "Sex and the City" star. Every child around the world has the right to be creative Kian Bakhtiari Creative inequality results in a waste of talent, resources and potential solutions, says Kian Bakhtiari, strategist, FortySix. Self-driving cars help pull BlackBerry back from the brink Simon Gwynn BlackBerry, the once-prominent smartphone maker almost wiped out by Apple and Google, is making a comeback thanks to a strong performance in its software division, quarterly results show. What Cohn & Wolfe's Authentic 100 reveals about global brand trust Zoë Beery Amazon, Microsoft and PayPal reflect on how to keep it 100 with your customers. Barclaycard teams up with Timex to launch contactless watch Emily Tan Barclaycard's bPay has partnered with Timex to create a contactless payment watch. MIT professor calls for emotion-reading computers to 'help humanity' Emily Tan As computers get better and better at reading human emotion, we have to focus on using that technology to make lives better, MIT professor Rosalind Wright Picard said. Schweppes creates alchemy experience for London Cocktail Week Gurjit Degun Schweppes, the soft drink brand owned by Coca-Cola, is creating a secret pop-up bar at London Cocktail Week encouraging people to find out about the world of alchemy. Lucozade Zero and Missguided campaign creates a buzz at Westfield Stratford Gurjit Degun It's harder than ever to appeal to young people through traditional ads, so Lucozade decided to broaden its horizons by working with a high-street fashion retailer. Promoted Industry research: The rise of in-house programmatic trading desks Share your thoughts on the state of programmatic for your chance to win a 5* UK stay plus dinner Promoted "I'm sure Shakespeare would have loved 360-degree video" Georganna Simpson It's a critical time for immersive video as demand for interactive stories soars. Oath's Mark Melling sees 360-degree video as a storytelling tool even Shakespeare would use. But are brands keeping up? 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