Group M launches addressable TV business | Twitter trials double-length tweets

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Campaign: Media September 27, 2017

Media news and analysis, powered by Media Week Group M launches addressable TV business in UK Omar Oakes Group M has launched a new UK business that aims to help TV advertisers target viewers more precisely as audiences become more fragmented. Twitter trials double-length tweets Emily Tan Twitter will start testing increasing its character-limit per tweet to 280 with a small percentage of its users, but only for some languages. The Guardian targets SMEs with launch of new ad tool Jeremy Lee The Guardian is targeting small and medium sized businesses with the launch of Ad Manager, a self-service ad tool that allows them to submit targeted ads to run on its site. Toyota shifts gears to hybrid in first campaign by The & Partnership Brittaney Kiefer Toyota is the latest carmaker to signal a shift from diesel to hybrid vehicles in a major campaign launching across Europe this month. How Social Chain gained 24 million impressions for Sky Bet Emily Tan Using multiple stages of social engagement, Social Chain succeeded in dominating social conversations around football for Sky Bet throughout the Championship Play-Offs. Movers and shakers: Vogue, TBWA, Asics, Shelter, Stink and more Staff Welcome to Campaign's round-up of the hires, departures and promotions across the industry. Why frequency matters in media Sue Unerman The same factors that turn pop songs into hits are also crucial to media. Promoted How to beat short-termism Jennifer Whitehead The focus on short-term gains is a threat to brands that can be beaten by collective action, says our expert panel Promoted Driven by original content - why TV is still the most effective advertising medium Words by Stuart Derrick UKTV, the country's biggest multi-channel broadcaster, demonstrates the power of TV in 2017 Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Temp Marketing Executive £26,000 per annum (pro rata) Ball & Hoolahan, Bromley, Kent Sales Manager - Recruitment Media Up to £40,000 + uncapped com OTE £60,000+ b3-media, London (Central), London (Greater) Senior Sales Manager Competitive Studio 71, London Talent Manager Competitive Studio 71, London Head of Studio Competitive Studio 71, London Director of Talent Management Competitive Studio 71, London Digital Assistant Competitive Smart Energy GB, Tottenham Court Road, London W1 Account Manager - Specialist Agency Sales Competitive salary plus ability to earn up to 60% of salary in bonus Primesight, London Account Manager - CIPS Circa £40k Haymarket Media Group, Twickenham, London (Greater) Digital Product Manager (Offers & Rewards) Competitive Three, Maidenhead, Berkshire

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