How Girl Effect and Ramzan Golant are using marketing to create social change | P&G's Sophie Blum: there is no such thing as a global consumer | and more...

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Campaign: Brands September 19, 2017

Brand news and analysis, powered by Marketing How Girl Effect and Ramzan Golant are using marketing to create social change Nicola Kemp As the chief executive of Girl Effect, former Abbott Mead Vickers stalwart Farah Ramzan Golant is undertaking the biggest transformation of her career. P&G's Sophie Blum: there is no such thing as a global consumer Simon Gwynn Despite the barriers coming down between different parts of the world, understanding national habits and preferences remains as crucial for brands as ever, Procter & Gamble's top European marketer told Campaign. Uber sues Dentsu's Fetch Media for 'fake clicks' Olivia Parker Uber filed a lawsuit against Fetch Media in San Francisco yesterday, suing the agency for a host of allegations including breach of contract, fraud and negligence. Fetch strikes back at Uber lawsuit and claims non-payment Emily Tan James Connelly, the chief executive of Fetch Media, has struck back at Uber's lawsuit by claiming the agency had already terminated its relationship with the ride-sharing company due to non-payment. Sainsbury's shoots ad entirely with Snapchat Spectacles Emily Tan Sainsbury's and creative agency Gravity Road have worked with Snapchat to create the first UK ad shot on Spectacles. You might not miss Flash, but today's internet wouldn't be here without it Dino Burbidge There are many trivial subjects that divide the tech community - from choice of computer to whether to use spaces or tabs to make your code look nice. There is, however, one subject that unites the entire community... Seven classic Guinness ads from across the decades Ben Bold Guinness' latest ad tells the story of a real-life LA cowboy, but others in the brand's history have starred everything from a surfer and Congolese gentlemen to Michael Fassbender and a manic dancing Irishman. Ikea offers cushions, deck chairs and cinnamon buns to Sheffield Gurjit Degun Ikea has created a "Wonderful everyday" tour in Sheffield ahead of a new store launch with an array of artwork, food, community makeovers and family events taking over the city. Promoted Why it pays to be direct Words by Christian Knowles-Fitton, managing director, Bark&Bite Agility, efficiency, speed to market - client mandatories that are driving the demise of the 'fully integrated' agency and flourishing of the specialist creative agency Promoted "We have to get out of our segments": Alison Lewis, global CMO, Johnson & Johnson Georganna Simpson Campaign talks to Lewis about the digital take over, getting really close to consumers through data and why marketers have to pivot when it comes to strategy - not just plan. Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Mid Weight Digital Designer - award winning integrated agency Up to £35,000 per annum plus benefits The Jefferson Group, london (Central), London (Greater) Account Manager - Content is KING! 30-40,000 The Jefferson Group, London (Central), London (Greater) Marketing Executive £25000 per annum Brand Recruitment, Buckinghamshire, Marlow / Buckinghamshire, High Wycombe / Beaconsfield, Buckinghamshire Culture & Trends Director Up to £45,000 Join the Dots, Central Manchester Senior Culture & Trends Consultant Up to £32,000 Join the Dots, Central Manchester Marketing Comms Lead Competitive Three, Maidenhead, Berkshire Brand Strategy Lead Competitive Three, Maidenhead, Berkshire Head of Marketing Communications £70-80k + bonus + benefits Together, Cheadle, Greater Manchester Account Manager - Unilever (6 Month FTC) Competitive + Benefits OLIVER Group, London, UK Partnership Marketing Manager Competitive Salary Southampton Football Club, Southampton, Hampshire

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