The conversation: AMV's Snowball & BT's Al-Qassab on perfectionism and diversity | Marc Pritchard: we're at the starting line of the next wave of brand building | and more...

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Campaign: Brands September 14, 2017

Brand news and analysis, powered by Marketing The conversation: AMV's Snowball & BT's Al-Qassab on perfectionism and diversity Simon Gwynn Top marketers and their agency partners interview each other in Campaign's new monthly feature. This first conversation takes place up the BT tower between Cilla Snowball and Zaid Al-Qassab. Marc Pritchard: we're at the starting line of the next wave of brand building Simon Gwynn Procter & Gamble's chief brand officer Marc Pritchard used a keynote speech at Dmexco to outline three steps the marketing industry should take to respond to the challenges of today. Morrisons profit up 40% as supermarket 'steers own path' Ben Bold Morrisons' recovery continues to gather momentum, with the UK's fourth largest supermarket reporting a 40% boost in first-half pre-tax profit to £200m and a seventh consecutive quarter of sales growth. Unilever Foundry: startups and corporates will work under same roof by 2025 Omar Oakes Startups and corporates will be working under the same roof in less than 10 years' time, according to a global study by Unilever Foundry released at Dmexco today. Oath: Forget being the third force... we want to be number one Simon Gwynn Three months after Verizon brought the AOL and Yahoo businesses together to form Oath, its chief revenue officer and president of ad platforms are bursting with confidence. John Lewis Partnership profits down 53% after spike in costs Omar Oakes Profits before tax at John Lewis Partnership fell by 53.3% to £26.6m for the first six months of the year as costs increased as part of reorganising the business. Absolut issues creative call to arms for a better world Brittaney Kiefer Absolut champions the belief that creativity can change the world in a new global campaign launching today. BMW connected cars will not sell data for in-car ads Matthew Chapman BMW head of digital products and services Dieter May says that although connected cars have created a new digital platform, the company will tread carefully with the data. Spotify's Danielle Lee: 'Data is our superpower' Matthew Chapman Spotify global head of partner solutions Danielle Lee says that data is the brand's 'superpower' and is being used to drive both the company's product and marketing. Facebook tackles brand safety with tougher ad 'monetisation eligibility' standards Gideon Spanier Facebook has launched tougher rules on brand safety because it admits some marketers are "feeling uneasy" about where their ads have appeared and want "clearer guidance". How voice is changing everything Emily Tan & James Page In the brave new 'brandless' world of voice, the race is on to seize early-mover advantage. But how can brands redefine themselves in this voice-operated environment, where consumer decisions are outsourced to an algorithm? Boys don't cry: the changing nature of masculinity Hari Blanch Bennet Hari Blanch Bennett, project manager, Cultural Insight, at Kantar Added Value, explores the changing nature and representation of what it means to be a man, Is John Lewis losing its retailing crown? John Tylee Following a series of news stories highlighting issues such as job cuts and payments below the minimum wage, is the shine coming off John Lewis? Or is this simply a readjustment process that any major retailer might have to endure to emerge stronger? Chivas Regal's blending experience to return for London Cocktail Week Gurjit Degun Chivas Regal, the whisky brand owned by Pernod Ricard, is setting up its blending experience once again during London Cocktail Week. Promoted Video ad-serving that might actually work: the new app reality John Murn, Intowow Groundbreaking technology is making VPAID available for any in-app video ad placement, opening up massive earning potential for apps. At last. Promoted Case study: programmatic as a force for good Sabrina Bailey-Navalón, Marketing Director EMEA, Xaxis How can advertisers help save the world? Outcome media company Xaxis used programmatic to raise awareness and drive donations for GlobalGiving... Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Mid Weight Digital Designer - award winning integrated agency Up to £35,000 per annum plus benefits The Jefferson Group, london (Central), London (Greater) Account Manager - Content is KING! 30-40,000 The Jefferson Group, London (Central), London (Greater) Marketing Executive £25000 per annum Brand Recruitment, Buckinghamshire, Marlow / Buckinghamshire, High Wycombe / Beaconsfield, Buckinghamshire Director £100k - £150k (possibly more), plus bonus & benefits MODA consult, Surrey Consultant - BRAND & INNOVATION Competitive Package + Benefits Butterfly London, London (Central), London (Greater) Digital Marketing & Communications Executive £21,000 - £24,000 per annum RoDO Ltd, Manchester, Greater Manchester Social Content Editor DOE OLIVER Group, London (Central), London (Greater) Digital Designer DOE OLIVER Group, London (Central), London (Greater) Content Creator DOE OLIVER Group, London (Central), London (Greater) Senior Account Manager - Unilever (6 Month FTC) Competitive + Benefits OLIVER Group, London, UK

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