John Lewis invites customers to stay over to experience its products | Bonin Bough: mobile has become society's crystal meth | and more...

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Campaign: Brands September 15, 2017

Brand news and analysis, powered by Marketing John Lewis invites customers to stay over to experience its products Gurjit Degun John Lewis is creating a fully-furnished in-store apartment where people can stay over or host a private dinner party for the "ultimate try before you buy" experience. Bonin Bough: mobile has become society's crystal meth Simon Gwynn The "mobilisation" of society has had impacts much deeper and more profound than most marketers have so far realised, Mondelez's former chief media and ecommerce officer Bonin Bough told a Dmexco audience. Amazon: Voice provides 'green field' for innovation and creativity Matthew Chapman Amazon director of international ad sales Dan Wright believes voice technology will provide rich pickings for innovation and the creativity will be driven by developers. 'It's probably just a slightly better phone': what did Dmexco have to say about the iPhone X? Simon Gwynn & Matthew Chapman Campaign spoke to execs from some of the leading tech and media companies to ask for their initial response to Apple's new thousand-pound flagship device. Naomi Campbell fronts karaoke squad for H&M ad campaign Brittaney Kiefer Naomi Campbell sings karaoke on the streets of Tokyo for H&M's autumn/winter fashion campaign. IPA Touchpoints: UK adults' media consumption up 9% Ben Bold UK adults are spending eight hours a day consuming media, a trend fuelled by the nation's obsessive smartphone use and the plethora of platforms available to peruse, according to the IPA's latest TouchPoints research. Neurodiversity is 'the diversity conversation that hasn't happened yet', says Direct Line marketer Evans Omar Oakes Neurodiversity is the "diversity conversation that hasn't happened yet", Direct Line's top marketer Mark Evans told last night's Oystercatchers Club debate on workplace culture. Microsoft: chatbots need a redefinition Matthew Chapman People have unrealistic expectations of what tasks chatbots can currently perform and there needs to be revaluation of the role they play, Microsoft-owned Skype's programme manager Rene Brandel has warned. IBM, eBay and Sentient Technologies on what AI can really do for advertising Simon Gwynn Artificial Intelligence is set to revolutionise digital advertising, but marketers should always make sure they put business objectives first, an industry panel told an audience at Dmexco. Cambridge Analytica: 'Getting people to vote no different from marketing toothpaste' Matthew Chapman Cambridge Analytica commercial vice-president Richard Robinson said there is no fundamental difference between getting someone to vote and persuading them to swap toothpaste brands. Swiping for instant gratification: human connection in the 21st Century Monica Majumdar A familiar formula has emerged among dating apps that is creeping into other areas of our lives, Spark Foundry UK's strategy director explains. Are you the world's best marketer? Staff The World Federation of Advertisers, in partnership with Campaign, is on the hunt for the world's top marketer. Campaign Underground to delve into emotional response to brands Ben Bold Tickets are on sale for the second instalment of Campaign Underground, an event featuring an array of content that will seek to answer the question: can brands genuinely engage emotionally with consumers? Promoted Driven by original content - why TV is still the most effective advertising medium Words by Stuart Derrick UKTV, the country's biggest multi-channel broadcaster, demonstrates the power of TV in 2017 Promoted "I'm sure Shakespeare would have loved 360-degree video" Georganna Simpson It's a critical time for immersive video as demand for interactive stories soars. Oath's Mark Melling sees 360-degree video as a storytelling tool even Shakespeare would use. But are brands keeping up? Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Mid Weight Digital Designer - award winning integrated agency Up to £35,000 per annum plus benefits The Jefferson Group, london (Central), London (Greater) Account Manager - Content is KING! 30-40,000 The Jefferson Group, London (Central), London (Greater) Marketing Executive £25000 per annum Brand Recruitment, Buckinghamshire, Marlow / Buckinghamshire, High Wycombe / Beaconsfield, Buckinghamshire Director £100k - £150k (possibly more), plus bonus & benefits MODA consult, Surrey Consultant - BRAND & INNOVATION Competitive Package + Benefits Butterfly London, London (Central), London (Greater) Senior Culture & Trends Consultant Up to £32,000 Join the Dots, Central Manchester Culture & Trends Director Up to £45,000 Join the Dots, Central Manchester Senior Account Manager DOE OLIVER Group, London (Central), London (Greater) Senior Strategic Communications Advisor (SIO) £42,709-£48,984 Home Office, London (Greater) Strategic Communications Team Leader £53,887 - £62,239 Home Office, London (Greater)

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