Marketing New Thinking Awards 2017: the full results | Audi sends in the clowns for big-budget tech campaign | and more...

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Campaign: Brands September 28, 2017

Brand news and analysis, powered by Marketing Marketing New Thinking Awards 2017: the full results Staff Channel 4 has scooped the Grand Prix at the Marketing New Thinking Awards, held in partnership with Sky Media, for the second year running. Meet the winners of the Marketing New Thinking Awards 2017 Staff The Marketing New Thinking Awards, in partnership with Sky Media, celebrate the brands and agencies that are finding innovative ways to cut through in an increasingly fast-moving consumer environment. The awards, which are powered by Campaign, were held today (September 27) at One Marylebone in central London. Audi sends in the clowns for big-budget tech campaign Brittaney Kiefer Audi has enlisted a troupe of clowns to convey a serious message about the car brand's technologies in a new multi-million pound campaign. Why don't brands want to sponsor the Six Nations? Anna Semens A number of reasons have been put forward as to why the Six Nations sponsorship remain unsold. Those looking for answers should dig deeper into the sport of rugby and the championship itself, says Dr Anna Semens, head of insight and analytics, Cake. House of Fraser hires new top marketer as Walmsley departs Simon Gwynn House of Fraser has appointed Paddy Earnshaw, formerly chief customer officer at Doddle, as its new chief marketing officer. Magnum's brand collaborations in numbers Gurjit Degun Magnum, the Unilever-owned ice cream brand, has been collaborating with other brands since 2012, with annual pop-ups around London. Campaign takes a look at the numbers. Moneysupermarket.com's Dave stars in most complained-about ad again Emily Tan Moneysupermarket.com's strutting Dave is back as the most complained about ad in the first half of 2017 with 455 complaints. WPP pulls out of Eurobest and threatens to leave Cannes Emily Tan A leaked email chain has made it clear that WPP intends to withdraw completely from Ascential's Eurobest awards in London this November and is in discussions with the organiser about Cannes Lions. Civil Aviation Authority may take Ryanair to court Emily Tan Ryanair may be sued by the Civil Aviation Authority for continuing to mislead passengers about their rights following Ryanair's decision to cancel 400,000 flights. Cross-brand collaborations: the wishlist Yasmin Arrigo Three experience agencies share their dream brand collaboration and how they would deliver the live activation Diageo creates immersive brewing floor experience at Guinness Storehouse Simon Gwynn Guinness has unveiled a new brewing floor at its Storehouse visitor attraction, created by Manchester-based Love. Playbuzz raises $35m to take branded content business global Emily Tan Playbuzz has successfully raised an additional $35m (£26m) in funding that includes existing investory, The Walt Disney Company. Retailers need to excite and inspire in both the virtual and physical world Helen McRae Keeping certain principles in mind will help retail brands succeed in our changing landscape, writes Mindshare's chief executive. Campaign Diary: Holy shet! Y&R London meets Perfect Curve Is it a case of art imitating life in the new series of BBC comedy W1A? Warner Bros New York pop-up to feature installations around cartoon realms Gurjit Degun Bugs Bunny, Scooby-Doo and several other Warner Bros characters are set to feature in a pop-up for New York Comic Con. Promoted 3 great ads I had nothing to do with #44: Ali Hanan on Dove, IKEA and Levi's Thinkbox Ali Hanan, founder of Creative Equals, reveals three great ads she admires but had nothing to do with Promoted Elvis, emotion and earwigs - seven things we learned at Campaign Underground 2 Georganna Simpson All were present (in some form) at Campaign Underground's The Economics of Emotion event where the HERDmeister Mark Earls lead 250 people dancing to Viva Las Vegas, delegates tried dead-insect snacks and top speakers from John Lewis, The AA, The Empathy Business and VICE explored the value of mood-based ads... 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