The five things you need to know today
| | | | | | | iPhone X: evolutionary design or emperor's new clothes? Ben Bold Ten years after the iPhone debuted, held aloft by the late Steve Jobs before an enraptured San Francisco audience, Apple launches the roman numeral suffixed iPhone X (and 8 and 8 Plus). "Say hello to the future", the accompanying corporate blurb tell us. But for some, it's a future with little distinction from the past. | | | | | | | | | | | How Mario Testino found a new lens The legendary photographer has tapped a new creative vein through his use of Instagram. He talks to Brittaney Kiefer about his digital addiction, the danger with youth obsession, and how he discovered his creative voice. | | | | | | Let new ideas face the fire Interesting things can happen when originators put up a sustained, impassioned defence of their ideas in the face of hostility or indifference. | | | | | | My Media Week: Cennydd Roberts, 8 Outdoor Cennydd Roberts, the chief executive at 8 Outdoor, is disappointed by Ivanka Trump but buoyed by the agency's inaugural company conference. | | | | | | | Why it pays to be direct Words by Christian Knowles-Fitton, managing director, Bark&Bite Agility, efficiency, speed to market - client mandatories that are driving the demise of the 'fully integrated' agency and flourishing of the specialist creative agency | | | | | Case study: programmatic as a force for good Sabrina Bailey-Navalón, Marketing Director EMEA, Xaxis How can advertisers help save the world? Outcome media company Xaxis used programmatic to raise awareness and drive donations for GlobalGiving... | | | |
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